Beats By Dr. Dre is a brand of headphones and loudspeakers created by hip-hop/rap musician Dr. Dre , and Interscope Records's chairman Jimmy Iovine[1]. There are six versions of the headphones & six versions of the earphones, which are manufactured and distributed by Monster Cable Products. The headphones often appear in music videos, as part of an apparent marketing strategy. The original are the "Studio" headphones released in 2008,
beats by dre dre, which are an over-the-ear type headphone that incorporate a high-power digital amplifier and powered noise-cancelling requiring the use of 2 AAA batteries to operate. The very latest headphones from the Beats family are the "Beats Solo HD," a high-definition on-ear headphone,
dre beats, which is available in red, black,
Beats by dre, or white. The red version is made specifically for Irish musician Bono's Product RED charity group. There is also the "Pro" model, an over-the-ear DJ headphone which is available in either black or white. The "Pro" is targeted towards the professional market. The "Beatbox" is a compact speaker with both an iPod dock and 3.5mm stereo jack.
A few sets of Beats headphones & speakers are featured in a variety of music videos for numerous artists, including "Poker Face" by Lady Gaga, "Like a G6" by Far East Movement ft. The Cataracs & Dev and others. The "in-ear" headphones were worn by actor Denzel Washington in the 2010 film "The Book of Eli". The "Tour" in-ear headphones appear in the music videos for Lady Gaga's "LoveGame", LMFAO's "I'm in Miami Bitch." and Kelis's "4th of July (Fireworks)" video. The "Studio" high performance professional headphones was also featured in Dr.Dre's own music video, Kush. The Beatbox speakers appear in the opening of the video for "Check It Out" by will.i.am and Nicki Minaj.
1 Models
2 Advertising and product placement
3 References
4 External links [edit] Models Over-ear headphones Studio (also available Red Sox edition)
Pro On-ear headphones Solo Solo HD
Product Red edition
JustBeats Solo by Justin Bieber In-ear headphones Tour
iBeats JustBeats by Justin Bieber Heartbeats by Lady Gaga
DiddyBeats by Sean Combs
PowerBeats by LeBron James Loudspeakers Beatbox [edit] Advertising and product placement
This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. The talk page may contain suggestions. (August 2010) Beats By Dr. Dre Type
Consumer electronics Industry
Audio Founded
2008 Key people
Dr. Dre,
beats by dre, Jimmy Iovine Products
Headphones
Audio equipment, audio accessories Parent
Monster Website
beatsbydre.com
[edit] References ^ Business press release for Beats headphones
^ HP joint venture with Beats [edit] External links beatsbydre.com
diddybeats.com
powerbeatsbydre.com
hp.com/beats
Beats By Dre Review
There are also two branches of the Beats family. In-ear headphones i.e. iBeats, Tour, Heartbeats By Lady Gaga, DiddyBeats by P. Diddy, JustBeats by Justin Bieber, & PowerBeats by Lebron James, the other being on-ear/over-ear i.e. Studio, Solo/Solo HD/Solo HD (RED), and Pro.
Beats also partnered with HP to launch notebook & desktop computers with high-end audio capabilities [2]. The products cost from anywhere between $119.95 (iBeats In-Ear Headphones) to $449.95 (BeatBox and Pro Headphones).