ugg hammond slipper Entrepreneur's Midas Touch Str

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Entrepreneur's Midas Touch Strikes Again in Local Business
If perfect timing is a award successful entrepreneurs have surely, consider Michael H. Gusky naturally brilliant.
The Weston-based businessman, who last year sold his guiding gold jewelry fabrication corporation,nike sb dunk mid, Aurafin, to billionaire investor Warren Buffett's Berkshire Hathaway, launched online gold customer GoldFellow above Feb. 6. This came fair as the price of gold was kicking historic highs and purchasers were paying more attention to it. During March, his Web site reported 43,000 visitors.
Gusky's mind is to offer consumers a quickly, more safe access to sell their gold, platinum and silver; pay better than most antagonists; and thrust business by educating people about the money latent in gold jewelry.
Advertising has especially been via the Internet, taking maximal specks with search engines like Google, which trigger his ads to emerge when consumers search for items such as plasma TVs and iPods. GoldFellow's citizen radio movement is to begin on 450 stations in May, and TV spots are maneuvered for July. The campaigns center on "raising the bar for gold commute."
"We want people to understand they can rotate their broken and needless jewelry into money for other things by working with a company they confidence," he said, noting more millionaire people are selling their gold - even Kruggerands and high-karat jewelry - due to increased awareness of its present high price or the pressures of the slow economy.
Within the year, Gusky hopes to buy $4 million worth of gold a month and do $1 million of advertising a month for the company he began with his wife, Robin Gusky, and friend, Janis Rafkin, sometime redactor of the Business Journal's SoFlorida Magazine. GoldFellow's start-up costs are $2 million, Gusky said, and it has seven workers.
In the past month, GoldFellow bought $1.65 million in precious metals from consumers. The company processed 300 packages a week for an average payment of just under $700 every, with some worth thousands of dollars.
GoldFellow isn't the only South Florida company panning as business success in gold.
Cash4gold namely competition
Pompano Beach-based Cash4Gold has bought gold for 8 years, now averaging about 20,000 packages a month with payouts that range from $20 to $5,000,Shaheen - Helping Women Rise Higher_12327, according to CEO Jeff Aronson. The company, which employs 65, owns a refinery.
GoldFellow's competition too includes, Gold Kit, Broken Gold,MBT, US Gold Buyers,ugg hammond slipper, My Gold Envelope and Sell-Gold.
Having sold more than 300 tons of gold shackles, bracelets, rings and earrings with Aurafin, which he founded in 1982,ghd pretty pink, Gusky is seeing versed pieces return to him as changes in vogue quit many jewelry unworn. If Americans add their international counterparts in understanding gold has intrinsic value - not as usual adornment - they will learn to sell, and perhaps replace gold jewelry regularly - selling when gold's price is high, Gusky said.
Gold's mostly upward price trend over the past 10 years has looked a troy ounce (24 karat/0.99995 pure gold) work from $300 at the beginning of 1998 to a log tall of $1,030 on March 17. But, by March 20,nike sb dunk high, gold fell to $919 a troy ounce. Recently, the metal discerned as a hedge against oil-led inflation and an choice investment to currencies was at $928.
Regardless of gold's fluctuating price alternatively changes in the economic, the gold-buying manufacture stands to prosper if consumers begin to sell more of their gold jewelry. Aronson maintains there ambition be a certain portion of the nation's population that always wants to sell jewelry. Gusky agrees.
"I saw at how consumers struggle to sell jewelry," he said. "Retailers don't purchase it. Pawn shops aren't dealers in precious metals, and local independent jewelers aren't there to buy it, they're there to sell it. Some people don't have way to gold buyers unless they pedal a distance."
Gold-buying companies advertising on TV constantly pay consumers a fraction of what is just, he said, and query consumers to send them their jewelry - only attempting to insure it for $100, even while the items' value greatly exceeds that. Sometimes, they don't insure it, leaving no trace of packages. Some buyers also mislead by only posting what they pay for larger measures than most people have to sell, he added.
Gusky: 'i'm raising the bar'
"Everybody is in business to make money, but I was dissatisfied to learn some companies are taking avail of people who need the money the most," Gusky said. "I'm raising the bar on how consumers tin sell jewelry. The period is right because of the price of gold and the public's increased interest in it. The business ought be more perspicuous."
The Jewelers Vigilance Committee, a nonprofit trade union supported by the jewelry industry, lists tips for selling gold on its Web site, and famous prices buyers pay for gold are not regulated, "so parties are free to talk a price that's receivable to either sides."
To see what their unwanted gold is worth, consumers can publish GoldFellow's free, in-bound FedEx boating substances via its Web site,Tods, where the company posts journal what it will pay per pennyweight ounce for gold. Each package is insured for $500 - or more below special arrangement - at the company's cost, and consumers can trace their mailings from drop-off to delivery. The company videotapes the opening of packages, assesses the value of the jewelry by testing its gold content and pennyweight, then posts its offers online for consumers within 24 hours. There,Exercise in Calgary fitness centers and relax with Calgary physiotherapists_920, they can adopt or decline it, and are paid within a daytime via retard or direct deposit.
On April 8, when the price of gold was $915 a troy ounce,timberland uk, Goldfellow was paying $15.53 per pennyweight for 14-karat gold when the client was selling five to 10 ounces, while Pompano Beach-based Cash4Gold was paying $6.30. The five to 10 pennyweight scope is most typical of the amounts consumers have to sell, Gusky said. On April 14, when gold was approximately $928 an ounce, Cash4Gold's site did not menu that amount scope as an option. Its price per pennyweight for 14-karat gold when the purchaser was selling 10 to 50 ounces was $16.59, meantime GoldFellow's was $17.04.
Aronson said pricing changes on Cash4Gold's Web site may be made several times a day. Its payouts fluctuate with whichever change in gold's price due to the company's high volume of business. Cash4Gold's widespread marketing costs also influence its pricing, he said.
Cash4Gold's consumer program is similar to GoldFellow's, Aronson said. But FedEx delivery is not always accustom, there's no videotaping of packages' beginnings, extra insurance on packages whose worth exceeds $100 in warranty must be agreed and payouts made along direct deposit carry a service fare.
"My goal is to send destructive innovation to the industry," Gusky said. "Gold is very misunderstood in terms of its value."