Compared with the high-profile home industry, home textiles has been hiding in the corner of the development of a low-key. Along with social progress and economic development, now the home textile market capacity in Yunnan has reached the billions, is expected to be more daring the industry, the capacity of the current textile market in Yunnan Province can reach tens of billions, dare and the last two years comparable to the red-hot building materials industry.
a large multi-billion dollar market, are being scattered in the city business district and the community to create a textile store in silence.
prospect of billions of market capacity is not a dream
said textile market, Queensland hundred very fact that a large charge related to the calculations to reporters, according to government data, the whole of 2009, Yunnan has a `0 million couples married in 2000 assumed cost per dollars to repairing bedding will bring a 2-billion market. But in reality, a couple repairing the cost of bedding,
Fleece set, almost all of more than 2,000 yuan, especially urban residents, many of which are a few thousand or even million.
another more realistic algorithm, that is, to see how many sets of real estate each year submitted. If you spend 2,000 yuan per household to buy the same home textile products,
blankets, it will bring an upper Kunming billion market. These are very conservative data, in fact, several major brands, with annual turnover in Yunnan, are the million, Ms. Zhang said, and now on the market of home textiles brand of Yunnan, a total of thousands of them done better several national brands, the annual turnover of Yunnan, is a billion dollars. some unknown small brands, because the price of the reasons, also occupies a very large market.
very fact that this argument has been made in the new snail Bay Xiong wholesale textile products recognized, he is now the agent of several brands of Zhejiang, the price is cheaper, that is, the general retail price of 100-500 dollars between Xiong said he turnover in 2009, there are tens of millions, and in the market, traders like him, a total of dozens. This means that the flow only from Kunming, the new snail and the Bay City market textile products, there are dozens of billion.
big giant pattern has not yet appeared
Despite claims to the National Textile
the top three companies all opened stores in Yunnan, although listed companies with the Carolina textile Anna Fu also considered in Yunnan done fast, but until now still not able to command the whole of Yunnan market, the big brands. Even in the industry seems to have been regarded as relatively few powerful brands, with annual sales to the million, but the relative capacity of the large market of view, this is not enough, in the planned economy era have been engaged in The very fact that the department store industry, the past, almost all of Yunnan is the home textile market in Kunming of Yunnan textile mills and the monopoly was created in each of the two plant sales, will be able to achieve million. Now, perhaps the result of competition, the industry is yet to come to occupy an absolute share of large enterprises and brands.
and national security researcher Jian Wang believes that the overall pattern of the domestic textile and clothing industry is quite similar, are mostly small and medium enterprises, and the market more differentiation. The domestic textile industry, 30% market share of close to a reasonable target level, the estimated future growth rate is not high and its total. textile industry structural changes may occur within, polarization occurs between enterprises, consumption gradually shifted from low-end to high-end, backward production can be eliminated. expected in the next 3 to 5 years, the textile industry will be slightly faster than the garment industry, the overall maintenance of 10% to 15% growth.
channel store out of the unusual way
Although the textile industry
part of home, but in many supermarkets in the home, did not figure too many textile industry, textile products and even many major brands are not into home store. belong to the same industry, but separation of the portal, is the textile industry has long been the most special place.
store system is a better channel system, it has the features can be extended to shrink, and ensure the brand's expertise, scalability, rich textile Anna Miss Zhao told reporters that the family often had textile products, and essentially different building materials, so generally choose to enter the home store, its location in some time with the clothing has a similar place, but now the status of textile products and are into the more cultural connotation, so marketing must also be financial into the more cultural and aesthetic elements. select stores, you can display products to maximize the freedom of property, so many brands of home textiles in this way is acceptable.
and who asked not to be named, said the industry, textile and general building materials really different from the customer to purchase building materials, will not purchase textile products. people to buy building materials are the decoration of the house, and even can be said that the decoration of the first step to buy building materials, and bought the decoration of the final step in textile, so the people who buy textile, building materials are not at the same time to buy commodity, which is the main reason they sold separately.
In addition, the cost of store choice, but also a lot cheaper than entering the store. store the biggest advantage is that direct, can be arbitrary display their products, can be completely operational in accordance with their own ideas to the brand, and enter the store, sometimes need to take account the needs of the entire store. at the same time, into the store, rent and various administrative costs relatively high, even higher than the shops located in busy urban rents even higher.
and textile products, in itself does not belong to consumer durables, and clothing, even though not a necessity, but as long as people can stimulate the desire to buy from, customers will be repeat, repeat purchases, so many stores are open in the textile mature communities, both the low cost, but also trained a large number of loyal consumers.
Most do so
textile businessmen, have selected the stores, from high-end brands, the brand's on-site processing not normally shop, is the franchise mode, the source said, the textile products of different brand positioning , different grades of textile brand selected channels are not the same. in the high-end products tend to choose the brand flagship stores, department stores, specialty stores such as its channel system. The store is a better system of channel system, which has the characteristics can be extended to shrink,
Towels, but also to ensure that the brand's expertise, scalability, and it also has a compromise, the weakness of the low flow of people.
future high-speed development period is not a profit
from the planned economy era sewing for another three years, and now have fashion, fashion, home textile products already carry it. Now the young people to pursue a comfortable life, but also do not do things the older generation, like a quilt can be built for decades, my mother married when the quilt, you can use the daughters married. Press survey found that today most of the people under the age of 40 at home, will buy at least one to two sets of home textile products, this replacement rate, far more than the building materials and furniture.
precisely because of the existence of this demand, the rapid development in recent years, the market also began to breakdown, not only for young people again, but for different groups of people, the development of different home defense products. We found that both the wedding newborn family Yihuo seventy years of age or elderly people, have each group bears no small consumer space, it is these different levels and stages of textile products consumption is only build the magnificent pyramids textile rich textile Anna Miss Zhao said that at present more companies are willing to spend their energy on children, adult home textile market, especially for children home textile market. current baby products in China market entry of rapid development, infant supplies consumption to a rate of 17% per year, far higher than the corresponding increase in retail sales of social commodities. With the gradual depth product development, the size of this market is expected to be further expansion of such a large market space, coupled with few competitors, the situation, infants and young children will be present and the future market potential of the largest gains a huge industry.
No matter what
companies starting to focus a market, the rapid growth of the textile market is that everyone can see, the textile industry's high profits, which is a wide range of industries jealous. While the broader market on the decline recently, but the domestic textile industry's leading companies, Anna Carolina textile and rich is very defensive. from April 16 to June 2, in the Shanghai index fell 18.6% in the context of the rich rose 8.5% Anna; Carolina home textiles rose 8.6%. And these two stocks were from the high current price is almost the same. in the domestic textile industry continues to prosper in the background, the leading company in the industry to maintain rapid growth in operating results, and have some investment value, giving Anna Carolina textile and rich holdings of investment grade.
publicly available information from the current point of view, Carolina textile first quarter of 2010 operating income of 359 million yuan, an increase of 40.81%; year on year increase of 72.17%, respectively, and a substantial 43.23%; earnings per share of 0.36 yuan, the company's good performance than many analysts expected. so that the profit margin, such a good income, enough to defeat before the building in the capital markets business to shame.
Yunnan billion textile market capacity or up to a
Hybrid Mode
