Magazines moving to more platforms | JWT Intelligence
As ad pages continue to decline, magazine publishers are looking for ways <a href="http://wk.putianb2b.com/"><strong>网赚联盟 </strong></a> to keep their brands going in an industry adjusting to disruptions in how content is delivered and consumed. The latest idea involves forging into broadcasting. While some TV personalities may have gotten their own magazines (Oprah Winfrey, Rachael Ray), TV and print have for the most part stayed separate until recently. It's not TV exactly, but it looks like YouTube's upcoming 100 original-content channels will include several publishers, <a href="http://wk.putianb2b.com/"><strong>打*网赚 </strong></a> among them Hearst (a fashion and beauty channel and an auto channel), Rodale (food, health and wellness), Time Inc. (a channel run by InStyle) and Meredith (home décor). Content will range from 30-second clips to 30-minute episodes. And this month Newsweek Daily Beast Co. will debut an online channel,*Daily Beast TV, likely to feature celebrity editor Tina Brown. Meanwhile, Condé Nast recently*announced ambitious plans to expand into TV and online programming as well as film deals. The company hired the former president of The CW, Dawn Ostroff, to figure out which personalities and stories will translate to the screens big and small. And in April, Hearst*inked a deal*with reality TV producer Mark Burnett, who will create shows around iconic titles such as*Esquire and*Good Housekeeping. "No one is sure how technology will play out or what devices will ultimately win," a Hearst exec told the*Los Angeles Times at the <a href="http://wk.putianb2b.com/"><strong>威客平台 </strong></a> time. "The one thing that is certain is good content will continue to be critically important no matter what’s the screen." Meanwhile, we're seeing the definition of just what a magazine is evolving as publications introduce iPad versions that allow readers to access video and interactive elements. Magazine publishers will increasingly engage readers through a variety <a href="http://inbookmark.com/mybookmark.php"><strong>威客网 </strong></a> of channels, taking advantage of a rising demand for content that's lately "strengthened the hand" of publishers. Image credit: 246-You
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