native: French
founder: Armand Petitjean (Amanda Petitjean).
With the genius of fragrance-sensitive sense of smell, persistent and unremitting spirit of adventure, and he determined at the time the French brand American brand has been the monopoly of the global cosmetics market place of ambition, to write the history of the United States for the world of cosmetics page.
a castle rose from France, by virtue of his exuberant temperament, in the vagaries of female psychology, the law in an uncertain fashion, the waves do not panic, sixty full bloom years.
This is LANCOME's charm, like blurred face tough inner French woman, can not you let go.
Amanda Petitjean Lancome's founder, Mr. genius with a sensitive sense of smell of perfume, persistent and unremitting spirit of adventure,
Prada Handbags, and he determined at the time the French brand American brand has been the monopoly of the global cosmetics market occupy a seat to place the vision for the world to write the history of cosmetics, beauty page.
brand concept: for leadership on the popular, Lancome every pair is in fashion and art;
for Koreyoshi Rose, Lancome is always a symbol of romantic classics that a;
For the lovely woman, Lancome would like for you to create infinite possible Brave New World.
brand DNA: fine, elegant, temperament, charisma
brand LOGO:
LANCOME the name of the concept comes from a castle in central France LANCOSME. For the pronunciation of it, with a typical French macron instead of the castle were in the Also, because the Brand, founder Armand think every woman is like roses, have their own characteristics and attitude. So on to the castle named brands, LANCOME Rose has become a brand logo.
Lancome original trademark represented in its three series of markers: Rose, on behalf of perfumes; lotus, representing the skin care line; angels, representing the make-up series.
good message:
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Brand Review:
can be said, is women's own relentless pursuit of perfection on the achievements of the Armand Petitjean Lancome's great dream. To these fine women, he created Lancôme; to them, he chose roses; to them, he brought together the best scientists in their own around; to them, the kingdom began his *** unprecedented journey. Lancome is a French national treasure, make-up brand, with the inherent beauty and elegance of France, people around the world know and love. First started with perfume LANCOME, development has now become the trend of the full range of cosmetic brand guide. United States sixty years of history, has always maintained a high profile but not the attitude of the noble, to the sight of women in all its most gentle protection and the most pragmatic and considerate.
Estée Lauder
About
1946 年 brand Estee Lauder Company, founded in New York, USA, mainly the sale of four kinds of skin care products. It is established by the Estee Lauder and The Estee Lauder Companies 约瑟夫兰黛 predecessor, has now become the world's largest skin care, cosmetics and perfume company, and continues to expand their business. Estee Lauder Companies under the branches of other famous brands such as Clinique (Clinique), Aramis, Bobbi Brown, Mark, original, Jane, Donna Karan, and so on. Estee Lauder Companies known about employees outside the United States, it's cosmetics are Australia, Belgium, Canada, Britain and Switzerland production.
order to deliver a beautiful woman, Mrs. Estee Lauder in 1946, established a year for the company named after her, and launched her first product: the chemist's when she uncle, a bottle of skin cream developed.
this cream is the ultimate in Estee Lauder Trademark paste before it has won a loyal supporter. When in 1953, the revolutionary fragrance Youth-Dew was introduced when the Estee Lauder Companies has won the innovation, expertise in research and development, high quality reputation.
Today, Estee Lauder's skincare, makeup and fragrance products have become the perfect combination of science and art of the best examples. In view of the company's strict control on product quality and customer commitment to faithfully carry out, marked with Estee Lauder (E456 Warsong network stée Lauder) products are the words of more than 100 countries worldwide users love. In 1946, Estee Lauder with his wife to bring the sake of beauty for each woman thirsty to see the creation of the Estee Lauder brand. After half a century, it's leading technology and superior efficacy to win the world wide reputation. Today, Estee Lauder's skincare, makeup and fragrance products in over 130 countries. Adhere to each woman brings a beautiful mind, dedicated to scientific breakthroughs and innovation, and maintain good communication with customers, these outstanding tradition continues today and become a valuable basis for future development. Creative collaboration with fashion pioneer, invited many outstanding achievements in their respective fields of elite endorsements, then give the brand a new charm and meaning, a symbol of the contemporary spirit of the Estee Lauder does, but to convey the brand's long-respected Elegant and content, together tell the Moslems of female beauty - young, confident, and very feminine charm.
Mrs. Estee Lauder has always been that As a result, she will own quality of life and sensitivity of fashion and into the Estee Lauder brand, not only reshaped the face of the U.S. cosmetics industry, but also affect the global cosmetics market.
Although results are striking, Estee Lauder brand has always insisted when the cause of creating this beautiful mind - to bring beauty for each woman. Believe in science research and development effort; maintain a positive mental state; experience the changes brought about skin care products; to maintain good communication with people, these spirits still remain for women to bring the brand guidelines and inspiration.
name from the Chinese trade with the Western practice of combining technology and a pioneer. The concept of advanced technology combined with traditional, refined interpretation of Western culture, Eastern culture. ◆ Dior (Dior) Brand Profile:
country pod's funny French
created: 1947
kinds of other products: women, men, perfumes, furs, underwear , cosmetics, jewelry, footwear and children's clothing and other
Founder: Christian Dior (Christian Dior)
Corporate Headquarters: Paris, France, Christian Dior was born in Normandy, France in 1905, Dior is not a fashion design background, graduated from the Paris Institute of Political, but also as an entrepreneur son, his passion for art has never faded. Continue to drift along in the fashion field, after 1946, have reached the fourth decade of Dior Avenue Montaigne in Paris, only opened the first store personal clothing.
1947 年, Dior launched his first fashion series: rapidly away the waist highlights the contrast with the curve of the chest, leg-length black wool skirt with delicate folds points to plus modified compact shoulder line, overturned all eyes, known as the Indeed, Dior beauty of women post-war reconstruction, set the high 50's elegant taste, is also the name of Christian Dior, deeply imprinted in the minds of women and the history of 20th century fashion.
Dior has become a classic, in addition to its innovation and design with elegant, also bred many of the best young designers. Yves Saint Laurent, Marc Bohan, Gianfranco Ferre and John Galliano at Dior's death gradually took over, exceptional design skill to Dior's momentum into the vertex, and they uphold the spirit of the design are the same - Dior's exquisite tailoring. In 2001 the French designer Hedi Slimane took over the renamed DIOR HOMME, exaggerated his design the perfect line, ultra-small size of the garment through the lean, young male model showing a bit of morbid beauty, swept the world .
Today, Dior's brand range in addition to high fashion, but has already expanded into perfumes, furs, sweaters, underwear, cosmetics, jewelry and shoes and other fields, keep trying, and constant innovation has always maintained an elegant style and taste. In 1947, in Paris after World War II reconstruction of the world fashion center in the process, Dior and made indelible contributions; 2005, Christian Dior's birth centenary today, Dior continued to bring new people to experience life and wear .
CHANEL
founder: Gabrielle Chanel (Gabriel • Chanel) Registered: Paris, France (1913)
Designers: 1913 -1971, the Gabrielle Chanel (Gabriel • Chanel)
design: elegant, simple, elegant
Brand Profile:
Chanel founder Gabrielle Chanel in 1913 in France Founded in Paris Chanel, Chanel's range of products, garments, jewelry, accessories, cosmetics, perfumes, each product is well known, especially her perfume and fashion.
Chanel (CHANEL) is a famous brand in 80 years of experience, Chanel Fashion has always elegant, simple, elegant style, she good at breaking, early 40 successfully women into the simple, comfortable, which is perhaps the first modern casual wear.
1913 production was opened in millinery and clothing boutiques; development of various types of perfumes since 1921: as of 1921 and no.22 no.5 perfume fragrances, perfume cuirderussie 1924, 1970, no. 19 perfume, 1974 cristalle perfume, coco perfume in 1984, 1990 egoiste men perfume, allure perfume in 1996; in addition to various types of jewelry, cosmetics, leather goods, watches,
Louis Vuitton Bags, jewelry, sunglasses and shoes all kinds of accessories.
the late 1960s, people's concept of skin beauty is limited to a reasonable time generally respected to the motto - One day, a magazine editor that
year 1967, this is the U.S. editor of fashion magazine Who would have thought, the future editor of VOGUE magazine have become wonderful cosmetics industry - a founder of the Clinique brand. She's lucky that comes from her In that known as
that in 1967, the authority of the New York dermatologist Dr. Norman Orentreich in an exclusive interview with Carol, that beauty is not solely derived from genetic, through proper skin care program can improve the skin condition. Women can be proactive skin care program, which is the first step: clean; the second step: clean up the cortex; third step: nourishing the injury to the skin is the biggest culprits, and thus exaggerate the importance of sun protection. This theory came out, whom to motivate the entire make-up industry.
This landmark report not only the brilliant idea of skin care, Estee Lauder Estee Lauder also attracted attention to the family, but also gave birth to the brand Clinique. Everything from accidental, everything has been due to chance and opportunity. This accident not only created the Clinique brand, but also note Clinique for the beauty industry into the new content and vitality. At this point, Ms. Amy Clinique and have a margin of a prelude to the source.
1968, the Clinique this safe, effective formula through dermatologists, and has gone through allergy testing, 100% Fragrance of the high-end cosmetics, Estee Lauder brand in the company's come out. Dr.Norman Orentreich Clinique has since become the chief dermatologist, and laid the business foundation for the basis of Clinique three-step skin care products: a cleaning effect of the Soap, cleaning cortex Lotion (all skin types are suitable for formulation) , and the efficacy of a moisturizing lotion special effects, this is an industry legend, and each essential to female beauty skin care products.
Clinique (Clinique) of the German original meaning refers to the clinic, we can see the origin of the brand and medicine. Estee Lauder and his wife was Carol Phillips in creating brands like Clinique, when just passing through a German town, and this town has a clinic, but the word of the Clinique green and white signs look simple and neat, eye-catching. Mrs. Estee Lauder and Carol Phillips immediately think of the Clinique brand name is nerve-racking thing, and and both had a sign on the Clinique of this great favor, then his wife, Estee Lauder found the clinic's owner, hope to see him Clinique to sell this brand, and the conditions are very favorable: one with a large cash buyout of the brand, the second is for a Clinique clinic owner's shareholders, the ultimate, the clinic owner in astronomical cash under *** , transfer the Clinique brand, but if he can know in advance Clinique brand popular in the world by the introduction of the case, will choose the second condition.
SK-II
country pod funny Japanese
brand history: SK-II was born in Japan, is Japan's cutting-edge technology applied to the skin specialist will develop the perfect skin care products crystal, is currently in Japan, Hong Kong, Taiwan, Southeast Asia, Korea and China, and the popular skin care brand. In 2003, SK-II will be wine red whirlwind blowing in Europe, selling in the UK and other places. In early 2004, SK-II crystal clear in writing the myth of the American continent, the first 11 counters in the United States authorized the most high-end luxury stores Sakes Fifth Avenue in official business, open only five weeks into the high-end skin care products into the sales ranking the top five. So far, SK-II global annual sales of more than $ 500 million, more than 10 markets in the global use of love to provide quality products and professional skin care advice. As the world's renowned high-end skincare brand, SK-II has won the It is particularly relevant characteristics of Asian women's skin, attracting a large number of loyal users. SK-II has been simple style, elegance and first-class quality is known, and its red wine-based packaging is impressive.
since 1980 in Hong Kong and Taiwan launched its first skin care products today, SK-II has become a cutting-edge technology combine with the pure natural essence of a pioneer in skin care products, launched a number of breakthrough products, such as skin care mask, skin care Cream, Cream and so diverse. In recent years, SK-II Whitening Source launch mask, crystal-induced Lotion and other products more in Japan, Taiwan, Hong Kong and the Mainland has won the best skin care products of the year award.
SK-II in 1998 and enter into the Chinese mainland, has been selling high-end skin care brand in the top. Currently, SK-II in Beijing, Shanghai, Hangzhou, Chengdu and other places with 19 counters.
SK-II Pitera ® core components of living cells, yeast extract is carefully studying the Japanese experts, the results of the skin. SK-II Pitera ® is based on micro-theory, the use of carefully selected natural yeast fermentation, refining Cuiqu a valuable component of healthy skin with essential amino acids, minerals, organic acids, vitamins and other natural ingredients. Pitera ® is currently only in the natural purification of the natural environment, not synthetic, but also precious than gold is known as skin care products saint. Pitera ® with seven magic: special effects moisturizer, moisturize; repair wrinkles, resurrection cells; improve skin physiology, and promote blood circulation; inhibition of melanin deposition; adjust the skin PH value, pores; calm the skin after sun exposure; inhibition of inflammatory reaction, so that touching the skin glow of the honor, detailed and flexible, it seems crystal clear.
SK-II products with its superior quality and significant effect swept every market. At the same time, SK-II's counter service abandon the subjective human dumping and replace them with more accurate, more scientific skin test than in accordance with the test results to provide consumers with reliable reference values and personalized skin care recommendations. Strong research and development, product superior efficacy, precision scientific testing and computer analysis of professional and considerate of beauty consultants consulting services to enable consumers to feel its SK-II skin care professional in the work and dedication. In the minds of many consumers, SK-II is a skin care expert.
SK-II through the reproduction of crystal clear skin, won, including the famous entertainers, models and makeup artists and other top elites alike. Them to witness first-hand experience SK-II has brought the magic of perfect skin, in their minds, SK-II skin care professionals is their pods in winter is the founder of their crystal clear skin.
Bio, which means the skin of life; therm, refers to the mineral springs; Biotherm is the beauty of nature, human technology and integration.
carefree beauty should be simple and have fun free, and contains no secret of her innocent self-confidence, enthusiasm and close to nature and enjoy fresh breath and enjoy the beauty of nature. They are advocating a modern city health, brilliant smile and enjoy life's sunshine girl gives off the look.
the United States, can not do without water, since water is the source of all things, it gave birth to life, but also the reproduction and continuation of one of the elements vital to life. Hot spring water contains minerals is the essence of nature.
mountains in southern France, there is a mineral hot springs, its body, especially the skin has a special effect. Where the air is fresh, green, BIOTHERM Biotherm on the birth in 1950.
extraction by 20 years of research and development, BIOTHERM Biotherm finally succeeded through patented technology to extract the biological activity of mineral organic factor PETPTM. Now, BIOTHERM Biotherm has become one of Europe's three largest skin care brand, it's different for different women, skin types, skin care and lifestyle differences and different needs for different skin types of product design a different color, so every woman to be pure health protection.
BIOTHERM Biotherm pure spring water to caress you get more clear, BIOTHERM Biotherm let nature embrace you get more comfortable, BIOTHERM Biotherm let you savor the most noble of modern Life style - pure, back and forth, back and forth naturally!
brand style
advocates. The modern city has gradually grown tired of people flashy, pretentious, and too much decoration, thirsty to see the true return to life. The choice of skin care products, is also purely personal enjoyment, not to show off to others.
enter into the new millennium, the majority of China's young women have been satisfied with traditional cosmetics,
Louis Vuitton Handbags, and legalistic way of life, their independent self-confidence, love life, full of vision for the future, they are thirsty to see a higher quality of life , thirsty to see more contact with nature, but also thirsty, give yourself more time to see and better shelter.
2001 年 4 月, BIOTHERM Biotherm come to China, is to give these young, have their own ideas and demands of women the best gift. Light crisp texture, pleasing packaging, unique attractive luster,
Coach Outlet Stores, BIOTHERM Biotherm products bring simplicity and freedom of carefree beauty. Pacific Department Store in Shanghai Huaihai store, all types of skin care, body care, whitening, sunscreen, cosmetics and other products on display at the bright and spacious open frame counter, the water was wavy (BIOTHERM Biotherm logo) shelf display method , who after all are clear on the product, but also free to pick products from the display cabinet and try to enjoy, so that consumers and the link between BIOTHERM Biotherm become more intimate. BIOTHERM Biotherm China as the first image in the counter, but also the most spacious in Shanghai cosmetics counter, BIOTHERM Biotherm their products as close as possible to consumers, to show their true colors pure unfettered. Relying on the nature of natural, high-tech scientific background and easy-going life of freedom advocates, BIOTHERM Biotherm will be as pure as spring water and beautiful nature, to get the attention of modern Chinese women.
HR Helena is elegance, legendary life full of Helena (Helena Rubinstein), Ms. beginning of this century created the world's first international cosmetics brand, known as the .
HR Ms. Helena was born in Poland in 1872 at age 18 went to Australia, working in drug formulations. So good at using the technology of drug formulations skin care products in her formula. From 1902, she was in Melbourne, Australia opened its first salon until the present, HR Helena brand has over 51 countries to become a true winter beauty pod Kingdom.
HR Helena brand is dedicated to those who see benefit in advanced stage scientific and technological achievements and experience the amazing achievements of the field tomorrow beauty of women. Beauty in the most powerful international scientific research laboratory support, with the skin care products, reflecting the unique skin care concept of virtue of its forward-looking perspective, the trend to open up new approaches to skin care for the future to lay a new standard.
2000 年, HR Helena brands to enter China, the high-tech skin care, fashion, make-up to China to meet the beauty needs of women.
brand story
the early twentieth century, a full vision and dreams of women, Mrs. Arden, Elizabeth Arden cosmetics company created in nearly 100 years later, Elizabeth Arden become a prestigious, highly popular global women's make-up brand. $ 6,000
started the legendary
1910 years, a woman named Florence Nightingale Graham With their beautiful dream, with $ 6,000 in New York's Fifth Avenue opened its first a full range of beauty salon, which is famous in the world of the future Red Door Salon. Red Door Salon to the overall beauty of the idea of female beauty injection into the culture of Manhattan's women have advanced car driving to Red Door Salon, Red Door Salon fame greatly increased. Since then, the Red Door Salon in the world are creating,
Louis Vuitton Online Outlet, but also opened the Elizabeth Arden's department store channel, and the Elizabeth Arden Red Door has become a classic symbol of the brand.
Red Door Salon is to promote the concept of body beauty care pioneer, first with the full range of skin care cosmetics introduce people to American women. Ms. Arden died in 1966, her beauty Kingdom has 17 countries worldwide with 40 beauty salons in the early 1990s American Life magazine rated her as industry's position in the cosmetics industry with her influence and therefore not obvious.
the key to science, open the door to the beautiful Mrs. Arden
basic tenets is: beauty is by no means veneer dressed up, but the clever blend of nature and science, bring out the women's natural beauty.
Mrs. Arden from the first R & D rouge, powder, to take the lead in developing the use of color travel packages, from the first commitment to product packaging and image design to the first introduction of the The skin care guidance and to propose a revolutionary album fundamentally changed the cosmetics industry.
decades ago, Elizabeth Arden has completely changed the entire world are familiar with the United States. Lady Arden's innovative ideas across the generations will combine beauty and movement, through the red door beauty salon to educate consumers and health body shaping concept.
pilot professional skin care, fragrance
1933 classic seasoning was listed in Since then, Arden has introduced a variety of professional products, after years of sharpening, so far still has an excellent reputation, such as the 70's innovative formula of Arden has 16 years of selling goods or the first of the
in skin care products deep into the research and development and make-up apart from Elizabeth Arden perfume is also successfully extended to the field and has impressive results. International Fragrance Foundation FiFi Awards presented on several occasions to Arden, the status of this award such as the Oscars of fragrance. Elegant and beautiful perfume, including winning the Photo, Vendetta Pour Homme and so on. 1999 launch of the
from the old elegant style to this time, Elizabeth Arden has always been convinced that every woman is a beautiful and mysterious red door, be sure to wait until the open in order to understand the real her. Perhaps, Elizabeth Arden is a beautiful woman's life and dreams of it.
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