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Old 08-30-2011, 02:50 PM   #1
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Default How apt cultivate apparel sales skills and experie

Apparel shopping guide customers into the mart to see immediately later you enter the reception? This is what we do end clothing mart has been concerned about. We too have such sensibilities, when we as a consumer's identity behind entering the mart, we wish to store the shopping guide is kind of how it should be?
First, let's look at what the customer's shopping signal?
1, explicit signals of shopping: the touch of clothing, look by prices, look at the mark, directly asked what color apt get the front of the mirror control
2, the shopping is no obvious signal: stay in an item on the line of sight, in a district repeated contacts, and friends consult the clothing to watch if their shopping account
accordingly, should pay attention to the customer shopping signal Purchasing Guide
1, expression Shopping signal: revealing the joy of appreciation, including Italy, careful, solemn expression, etc.
2, language shopping signals: including asking prices, materials alternatively to be friendly shopping guide
3, the signal shopping behavior: including a longer time to carefully look at the product, touch the product, when the line of sight from the product who transferred to the shopping guide, looked around, and shopping guide gaze
and as a shopping navigate,Lacoste Arixia FD Trainers, mutual actions are wrong:
1, followed by type: Guests entered the store, shopping guide ashore the trailing after.
2, illumination type: Guests entered the store,Womens Lacoste, shopping guide as a burglar, eyes nailed on the guest's every push.
punt phone, do not now stand on the customer side or behind him, ought let the customer feel free to explore, to give them a free alternative of time and space, pay care to customers in the neighborhood, observed through the eyes, ears to listen, mouth, ask additional ways to ascertain customer needs.
Note: Premature and customer contacts will reason resentment led to the visitors the guests leave your table. Only at the right period to speak with the guests came up to reserve your guests. When guests bring signals shopping you can welcome the guests came up. Because this time it is to assist guests while you maximum absence.
bridge principle: selling products and customer demand points
marketing theory: asymmetric information
sell three sections:
one to sell their customers
the retinue points need to be done
Purchasing Guide:
1, smiling. Sincere, charming
2, praise customers.
3, pay attention to formality.
4, converge on the picture.
5, listening to your customers talk. Customers to esteem those who can seriously listen to their views of the Purchasing Guide.
Second, to promote the interests of the customer
error - features bargains
Purchasing Guide must remember: we are not selling products, but products to the customers' interests - what kind of products to meet customer needs, what benefit the customer.
Purchasing Guide can be divided into three levels:
almost low-level Purchasing Guide Features;
Purchasing Guide talk
intermediate product benefits;
Advanced Purchasing Guide
point of interest about the product.
Purchasing Guide how to sell to their customers interests?
1, interest categories
product benefits
business interests
another interests
2, accent selling points


selling points: that the product method, as well as in design, extravaganza, quality, price can best stimulate the desire of some customers to buy,Lacoste Gravitate Trainers, use short sentences linear wording.
Points to note: suitability, compatibility, durability, safety, comfort, simplicity, popularity, utility, aesthetics, economy.
3, FABE Selling
F - features, A - generated by the advantages of this trait, B - the advantage of creature capable to send the interests of customers, E - Evidence (technical reports, customer letters, newspaper treatises, photographs, demonstrations, etc.).
Third, to promote their products to customers
three critical: First, how to introduce products; second is how to effectively decide customer objections; third-induced customer turnover.
(a) Product method
1, language specification
A, storytelling.
B, reference examples
C, with the figures show
D, metaphor
E, Franklin argued law.
F, depicts the image of the product benefits
G, ABCD narrated method.
model:
so-called model, is by some path the performance of the products, benefits, features exhibited, so that customers have an intuitive comprehending of the product and personal experience.
sales tools
introduce product message, tools, appliances, such as customer letters, pictures, photo albums, product promotional substances, pamphlets, POP, file statistics, market research reports, expert proof of experts, authorities, appraisal, production license, award-winning certificate, certificate of franchise operations, identification writings, newspaper clipping, etc.
eradicate client criticisms
eliminate customer concerns, it will promote its commitment to make up its idea to buy.
1, carefully arranged in advance.
2,
3, Italy and wage approach.
4,Lacoste Observe Strap Trainers, the use of handling methods.
5, query processing usage.
Purchasing Guide must remember
(b) the induction of the customer transaction
1,Lacoste Radiate Croc Trainers, turnover of the three principles. Purchasing Guide to be able to fulfill more transactions, it is required to obey with the following three principles:
(1) initiative.
(2) letter.
(3) hold.
2, identify the customer's buying signals.
(1) discourse signals
(2) behave signals
(3) expression signals
3, turnover method
(1) direct apply transaction method.
(2) speculation transaction method.
(3) Select the transaction method.
(4) recommended method.
(5) elimination:
(6) demands action method.

(7) induced demand method.
(8) final contingency transaction method.
Fourth, subserve their services to customers
the end of sale activities,Lacoste R75 P2 Trainers, is the starting of the afterward marketing activities.
nice customer service go to refine customer loyalty.
Purchasing Guide
handling customer grumbles is an major service to the customers to sell content, and properly handle customer dissatisfaction, even more than before, believed by customers. Purchasing Guide handling customer complaints to do 3 things:
1, listen.
2, in a timely form.
3, thanks
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