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Old 08-16-2011, 02:49 AM   #1
F6183ydll
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Join Date: May 2011
Posts: 490
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Default Expand the agenda of activities off beauty

low-threshold method:

Option One: One day a dollar beauty, customers have to pay 365 yuan, you can enjoy the beauty care throughout the year, mainly using low price to attract customers to come, then through the year sales to earn additional profits.
Option II: 2400 yuan in card, do at least 20 times, back to the end of 1000.
Option Three: Foot 5 yuan once (only once) and then promote the annual Foot card, 1880 yuan 99 (reservations required), fewer than 19 dollars / one-off extension, and second, this can not profitable.
program four years card $ 740, send the product 380, 30 Foot, 10 oil.
Note: The above program using low-cost extension similar to these customers, which can then be sold, such as the transfer card or project bundling.
program five: whether the high-end beauty salon is not available this low threshold approximate? Of course, if a high-end store promotions designed to be 3-8 million of the cards based on adding a 1888 yuan way cards, limiting the use of 2 months, 2 months after the turn card and have to feel satisfied.
to reflect the limited time-limited opportunity.

low threshold to enter the law, overdraft decree, relative law, a single tear method, POS designated point method, cash provocation, experience, law, special law, value method,Womens Lacoste, lottery method, displacement method, binding method, packaged method, transfer card method, double method, referral method, the cumulative chain method, classification Care Act
There are many alike programs: such as the All hospital services Eleven o'clock Hou, 100 do not even three projects selected beauty services. This year is the 60th annual, you can likewise put amenable a 666 yuan with the regional unit to cater 66 female compatriots into the radiant salute National Day activities, anyway, at a time dare to use their brains, promotional options are superfluity.

overdraft method:

cards: many of the existing beauty salon to do with the card sales, the mark new project in the deficiency of new cases, new customers, and its promotion policy: all consumers to disburse 1 million to the beauty of its care, the project half price, product tickets. There may be eight thousand, six thousand and so on. This promotion policy design has advantages, but for the loss of beauty is a big profit;
2, increasing the card: Consumers stored 20,000, 2 years after the primary care, the 20,000 all cash back, known as Beauty stock;
3, optional cards: consumers pay $ 10,000 in one year can be unlimited, not only the project, finite time to select their favorite types of services.
4, finally free card: the beauty salon project split, lifelong free services, such as the hydraulic lifelong card; elementary a standing ovation life cards;
Description: In fact, the nature of beauty itself financing , the emulating means and methods, but highlights some of the most common way to beauty salons,
5, can retain customers long-term consumption.
1. Every 1000 dollars as a pedestal number of stored value to the customer to set up a bank account in the appoint;
2. Customers accumulate (period 2 months) or consumption of over 1,000 yuan a single production, into the customer's bank list 10% of the money deposited in the customer scorecard 10% of the integration points, giving 'family card '2 Zhang;
integration points the amount of customer service in-store consumer use of cash arrived in full, in cash to buy the product arrived with 50%;
4. The amount of cash as a bank account or the customer's assurance fund their children's pedagogy fund by the customer by their elimination.
Note: Each card can do 2 free home care, I can not make.

contrast:

1, beauty in card 1,800 yuan, while in the second half to mail the value of donated 600 gift Packing box;
2, beauty salons in the program card 2000 yuan +1 , even now to send the value of 600 gift Packing carton; the second year can be at all times a dollar beauty, (the first three months only services do not sell products.)
Description: For customers, the pile up favor to take advantage of, in fact, policy design is to permit customers to choose the second method, but likened with the first one to do it.

such as beauty salons card design 1000 yuan 3000 yuan card, with 1280 yuan and 2880 yuan card cards have different, because the 3000 yuan relative to 1000 yuan, at fewest three times higher than the benefits to be impressed by the customer, with 1280 yuan and 2880 yuan card card, the customer looks equivalent to 2 times, if there are three times more than the benefits, customers can lightly accept.

single tear method:
its policy as usual:
one, such as heaviness loss narrated to the project, understood as the five hundred yuan to do 100 projects, in fact, from the belly to the arm to the thigh, once done ten places, only the equivalent of a full set off to do ten times only;
Second, if the customer site can be traded, along to alter buyers have as many as fifty-six kinds of gifts, plus the value of floors, such as mini-containers, small awards, plus the number of multi-project, raffle stamps, etc.;
three cases, such as: beauty salons general promotion policy: yearly card: 2000 yuan, 1000 yuan to send the product, sending an extra hand care and conservation 10 10
ovarian times. Get back to send more, customers will feel wool, no sense of the value.
outlook of beauty in card is relatively laborious to open, modify the policy can be converted to:
first step: beauty salons six cards 1500, to send the product $ 1000, restrict the day to open card is legal;
second Step: If the customer and $ 500, you can enjoy the entire card, the card is half of the final six months offer.
Step 3: If the customer then willing, hand care 5 yuan / time, limited to 10, ovary 10 yuan / time, limited to 10 times
: Do not give 1 the benefit; embody the use of feminine spending time to spend extra to buy addictive appetite; escapes scampers the hazard.

appointed point method:
its policy as follows:
free program card spending: in a large salon widely used forms of sale, all approximately beauty items reckoned into points by the customer swipe-card draw-point consumption. But there are problems, that is, the characteristic amount of points and equate the customer is very remove single price, generally the best way to enhance is:
such as customer deposit of $ 10,000 sent to 2800 points, a total of 12800 points , Bath 28 points, 10 points tea, essential oils open back 188 points, so each customer consumption are not clear how much was spent, it is easy to do consumption.
note: too idle to use the customer accounts to consumer psychology, and points to work through the gifts consumption, and the total time spent, diverse discount, a habit is very perplexing.

cash method:
its policy consist in ...:
1, beauty in card 1380, send $ 70 gift Packing carton;
2, beauty in card 2,000 yuan, 30% off concessions, and get 700 gift Packing carton
3, beauty in card 2000 dollars, so 10 times, the cash back $ 600 or tourism, while in the meantime to send 700 donated gifts Packing carton
Description: In fact, three options profit because the salon are similar, but the converge of the third means accustom bargains, customers have the attention, effortless to approach.

experience method:
its policy as with:
program: experience in the prettiness salon opening day, month 2 days, each time two folk,Lacoste Strap Trainers, old purchasers can spend 18 yuan apt experience additional projects (typically high-priced services are breast), and antique purchasers to introduce current purchasers to spend 18 yuan to experience-based concern, alternatively in the low season from 1st to 31, cost 1-31 yuan to charm salons choose to do the project.
A case: the cause of opening a beauty salon, in 6000 Yu Zhangxuan circling communities distributed brochures to enhance the launch of the Promotion provisions in the beauty salon every day during the promotion 30 Zhang Meirong low sales service card, its price, according to the consumer to the cache to buy the array set to 1 yuan - 30 yuan. While supplies last, sales of other services according to the original cost.

a beauty salon to attract consumers to triumph market championship, launched the Activities, where the experience in any beauty shop services, experience the maximum prices are $ 25, and after the consumer experience, according to their own feelings of discretionary payments. This method is 500 kinds of traditional methods [method]

any offer of a home from Shanghai to Beijing SPA Body into the union, they entered Beijing in its surrounding large-scale distributed widely within the community, What is SPA Indicated on the coupon, all holders of the coupons to consumers only spend 99 yuan, you can experience the value of 280 yuan, respectively, $ 380 facial and beauty treatments and aromatherapy beauty care and perfume of all time back. As the extravagant club and surrounding residential consumers with lofty spending power, so one month before the promotion amid the almost 100 people to use coupons to the consumer, and 20 Yu Rencheng to the club members (beauty salon coupons were distributed and 4,000 sheets). This method of culture and management in the beauty salon, a book mentions, if you live in a mores with some of the SPA things such as dishes, books, panels, etc. the better.

Description: Experience is derived from the first became from the avenue to send a single, Take the street to send a single run, and immediately there are still many companies use, with very good, to watch if there are no new ideas , McDonald's, KFC fowl coupons, student card, download the shadow of this method has.

special method:
its policy as with:
a Beijing hospital in a nearby cosmetics store, in order to achieve to preoccupy affair, while the intention of cleaning up catalogue in the duration of 5.12 Nurses , systematized a ten-day Any hospital female nurses, based on my work allow,New Lacoste Trainers High Top, go in person, namely can buy 3 off the price of the specified 20 kinds of products.
Description: This method is a nice shop in the front yard of methods and models, but not too much variety, discounts have separated off from 3 to 6 fold, should be forcible distinction is major.

Value Method:
its policy It’s about time:
event consumer products to consumers NT $ 300, plus an additional $ 20 will receive the money value packs XXX:
to send a gift package including: XXXX product value of 148 yuan. XXX shower gel worth $ 130 sack worth $ 36.
5 chocolate enterprise and a beauty salon franchise with co-organized the Activity states: Where in February 14 Valentine's Day, in the beauty salon to purchase anybody products or services, respectively,


Another example: the customer purchase home promotion professional breast suit sale 2680 yuan (price 2880 yuan), special gift cards in hand (or a nail), time difference, year to latch in customers to Beauty hospital;

Description: This is our factory many years antecedent, a method often used, can not be over 20 yuan packs to make money, but driven by 300 yuan through its product sales, of course, beauty can also go to some of the big mart share some similar things, to do their own promotion. Later evolved into a combination with the member, to do a card, plus 98 dollars, you can gift each month, $ 38 million, but the gift is not the product, had a shower gel, hand jaws, aroma hanging bottles, hardly everme unconventional products sold.

draw method:
salon held a 3 months up to the beauty salon for a certain amount of consumer spending have the chance to participate in on-site sweepstakes, prizes are more than ten category, of which the most attractive prize is a Jialing motorcycle or a Hong Kong Thailand places.

replacement method:
arrived in price method,Lacoste Camden Trainers, also known as: where to buy slimming program services during the event card customers can participate in 10 (no product)
Recommended with: abdominal weight: body sculpting cycle oil + oil + rosemary + abdominal massage cream (? dollars)
leg weight: body sculpting wheel fuel + fuel + leg massage lotion + rosemary (? greenbacks)
arrived on the corresponding important oil bottles with the amount of:
1. arrived with $ 50 bottles are: tea tree oil, grape oil, lemon oil, rosemary oil, sweet orange oil)
2. arrived with $ 70 bottles are: geranium, lavender, chamomile, sandalwood oil, arrived there with $ 100 bottles: Rose oil

During the event, new customers with no consumer completed other beauty care beauty salon to open the card in the card, will receive the remaining number of nursing care card (Note: no more than half of the card number), while a customary caravand stimuli; with other rind care bottles (or boxes) to purchase the fitting product in the beauty salon,Lacoste Radiate Croc Trainers, an empty decanter (or carton) 10% deduct, two bottles (or boxes) 15% deduct, three bottles ( or packaging) may be 22% off discount (Note: aggregate no more than three);
Description: The first can be for old customers, the second can target new customers, customers that use the notion of replacement value.

binding method:
triple activity:
full buy price of 280 yuan a mask (Toner + Aqua + elite)
half-price purchase of a 455 eye-care million (+ Moisture Cream + Eye Mask revitalizes)
treble buy a 572 yuan summer to patronize film (revitalizing nourishing moisturizer + beauty + regeneration ingredient)
Another example: a basis year card for a purchase Zhang, health care products can offer half of the amount purchased, yet discounted lingerie and other relative ancillary products)
Description: The composition of customer focus, to promote a full set of beauty products, some asset anyway, not to make money, do not want to make it may make to, might as well do to achieve prejudiced profit sharing to motivate sales tool.

packing method:
in many big stores which to calculate the annual consumption of the customer, year after year card 2000 dollars, selling 20 bottles of customer products, bottle 100, a total of 2,000 yuan, a total of 4000 yuan However, the customer will sell 20 are especially uncomfortable, as a customer throughout the year to do beauty program: annual card is 4000 yuan care plus the liberty to use the product 20 (bottle) to a fixed brand. This is basically home to meet the customer demand for the product throughout the year.
Note: This ambition not forever sell to the customer resentment, and the respective is a gift, the customer better approved.

turn card method:
studying sales-type fetter transfer card in the form to the customer adore Zhanxiaobianyi psychological, customers higher value of the card spending. That customers do 780 dollars card, if the turn card is 3800 yuan card, no material how much money left in Cary, have to calculate by 780 yuan. And so on. Or equilibrium doubled. There is also a turn card is is.

definite beauty always held the 1st customers to seek cheaper, and a slender face, tempted by the offer of the sales merit of $ 740 ex-gratia card, says Meridian 15 facial beauty care. And so while customers come second, regardless of whether she ambitioned to buy, and by the director, minister, to argue the director to sell 2,000 yuan worth of eye care 30 times. On this basis, relying on the customer's purchasing power and desire, the card can be upgraded to 3800 or 5800 directly promoted the card. If enough money, can be progressive along the director, next time he, upon invoice of deposit, the premier time turned over to the fiscal, not back. In appending, Office 9800 for life card, there are many benefits and conveniences, if the customer has to do with personal life-long card, the customer can enjoy the bonus, the amount range. Life-long card, also categorical: if warm oil Baoshen life 10005, 10005 Foot life. If the customer care in the salon, the more people and things to mention some of the corner card, so guests have a sense of compare and comparisons heart, so as to effect transmit card achieve.

Double Act:
where to store the customer service card to purchase any item a gift card the same services such as: Office Gold Gold gift. May buy gift cards on cards, buy cards in card production years. Another type of approach to beauty is to twice a person can only accept money or a half-human, too, finally passed, just to see how to set policies, such as a card, the original value of 3,000 yuan, to the beauty salon as long as the twice 4500 yuan can, get dissimilar bottle of the product, make different purchase.
Description: This gift card can send a friend or different friends, but to limit the number of times.

Referral method:
like years card 2000 dollars, to send $ 900 worth products, a few bottles of the best there is distinction. Sending a Friendly Card (card four times a month, $ 4.8 million), a patronage card (once, 180 million), two card I must not use, and there is lifetime.

free months of free body care; who purchase a certain amount in the month, the promotion of consumer beauty products, available for free next month's pass Activities one month after launch, issuing a total beauty

beauty program throughout the year to do a dollar, consumers will be 3,000 yuan last year, customers diagramed out, at the peak of the pay 3,000 yuan, and then pay a dollar will receive a free opportunity to make beauty. Its introduction the customer's consumption can be offset half, as introduced two customers pay 5,000 yuan to offset the $ 2500, a most of 3,000 yuan by the end of the second year, or offer further inducements products, customers generally do not get the money back .

chain accrual:
coiling cumulative promotion case:

customer spending 18 yuan receive: free care quadruple,
then spending 200 yuan every month card available: in front of 18 yuan to buy the product offer to do, and once with a friend for free care,
again Consumer season card 540 yuan available: in front of the other care spending 218 yuan to do (optional) and recharge, and will receive 100 yuan donated household products,
card and then spending six months receive 960 yuan: 758 yuan in front of the consumer to do Other Care (optional) and recharge, and will receive 280 yuan donated household products,
card 1680 yuan and then spending years available: 1718 yuan in front of the consumer to do other care (optional) and recharge, and will receive 500 yuan home products gift,

Consumption of 1000 yuan obtainable to the customer: manufacturers gift packs: free care quadruple, including a bottle of the product, a small gift, a single other items for free nursing care volume and volume one friend (a total value of the yuan) .
season card 1540 yuan and then obtain consumer: consumption of 100 yuan to do in front of the other Care (optional) and recharge, and will receive gift packs manufacturers: NT $ 380 donated family products, a small gift, a single other items time nursing care volume and free volume two friends (a total value of the yuan).
and then spending six cards 2960 yuan available: 1540 yuan in front of the consumer to do other care (optional) and recharge, and manufacturers of gift packs available: 800 household products presented a small gift, and friends for free care volume three (total value of the yuan). Card is 6680 yuan and then spending years available: 2960 yuan in front of the consumer to do other care (optional) and recharge, and manufacturers of gift packs available: 2500 yuan donated household products, a small gift, and friends for free care Kango Zhang ( Total value of the yuan).

Note: the so-called (All prices can be with local consumption habits and terminus operators to adjust their situation is different)

to launch a new appreciation of beauty and old customers of promotional amounts. The promotional fathom required: Where to buy in the beauty discount based on the And so the next year until the discount is (Ie: If you have a 2008 the week after the publication, more than 100 consumers to buy the beauty of the the ultimate life spent 16,888 yuan card
only, the value of services 32,968 yuan can enjoy the service, limited to eight.
services:
opening order within three days, can chance life-long permanent members, then the next starting of the year where a certain beauty in the center of consumer items, you can enjoy a permanent 30% discount on treatments, products, 8% discount, certain plastic items 30% discount on the hospital, (or 8,000 yuan for the second year of care consumer payments. worth 8,000 yuan ).
Distinguished Advisor for the inspection of a certain beauty centre, comprehensive and timely checkup of the megalopolis work, to communicate directly with the Beauty of the rights and duties of employers, promotion of the center to the center to provide good counsel or recommendations, annual thank the adviser will receive special incentives.
48 year nanny intimate VIP Facial, valued at 100 yuan / time, a total of 4800 yuan.
48 year intimate VIP hand nanny care, the value of 50 yuan / time, A total of 2400 yuan.
48 year intimate VIP neck nanny care, the value of 50 yuan / time, a total of 2400 yuan.
48 year governess VIP intimate physical care, the value of 150 yuan / times , a total of 4800 yuan.
full effect of sterile disposable ultimate skin care courses: Beauty gown, slippers, beauty jeans, hair bands, sheets, and liquor, sterile cotton, masks, conditioning with a barren set of first-class combination archive composed of dedicated , a one, to ensure health. the value of 30 yuan / time, two years, a total of 2880 yuan.
provides year-round beauty service integration solution specifically designated-service, health and beauty consultant with a private consultant worth $ 600.
other complimentary home care products throughout the year, depending on the season, skin, and consumer habits, with a selection of gifts worth 4888 yuan flagship products to encounter the quantitative needs of home care throughout the year.
whole body sub-health benefits basic physical examination once worth 1,000 yuan.
provide family card 2, the value of 666 yuan, close-type experience for each service 4 times the value of 1200 yuan.

Note: the card points in the quite same beauty salon but also the service levels, including: project grading, grading among beauty, hairdresser grade, after-sale classification, grading activities, the other high-end beauty salons
card entries to be out of the whole design, such as 1 000, 30 000, 50,000, 80,000, 180,000, 280,000, 880,000, etc., and if the high-end customers for one year cards, 2-year card, the entire contents of the prior three-year card to be designed, do not come up with some of the temporary improvisation of the S

East anew with some other examples of activities:
hundred percentage promotional prizes: the last portion of the arrangements will end the whole location a great raffle, with hundred percentage in the form of prizes to stimulate the customer to buy, customers can partake in each participating lottery, award for the first award, second prize, third prize, Fourth Prize, of which the first prize for the selected products or to open the card, the project seventy-five fold, second prize for the discount for each purchase, third prize for the scenes, Fourth Prize is a small gift, or that manufacturers of special products, first prize $ 100, can be gifts of $ 500 or so products it is best to Packing carton , 4 bottles of carboplatin a care card through prior accounting prices can be one second prize design more with the form of lottery, can also be used to do four-color lottery ping-pong. as distant as likely to draw new customers can be pumped awards; the same time meet some of the guests want to take first prize in personal claim.

Bottle prizes, condom be rewarded: Design scratch cards: customers buy certain products will receive a scratch card, scratch live gifts; there is a factory action is: 20 200 activities alteration, customers buy products based on the surplus 20 yuan to 200 yuan spree to get the form; points opposition goods: apparent points of each product, customer by Member card to confirm, to the same points for the same items; if the manufacturers special time, you can do this kind of appreciation of the promotional program.

Guests With invitations to the beauty salon do 20 cash coupon per purchase simply cut back on a product, if it is the sometime shop in the backyard of this method is appropriate.

collective lottery: the provincial distributors or manufacturers take the guide in a period of time, the region's consumption of all end customers will occur in the province terminals will collectively draw after the event for of the number of participants and more awards can be designed to be more acceptable, such as prizes for the Japanese and Korean tourism, laptops, motorcycles, gold jewelry, marrying, etc..

conventional two kinds of promotional gifts to buy the policy: to buy gifts care products, or open the card to send products, featuring best care gifts, to promote open card; delivery capacity can also get accessories such as film, hand care, nape care, etc., to drive the project to carry out . there are buy two get first-class, buy big to send small, single items to send to buy Packing carton discount methods such as the project can be split in a variety of
kind promotion: from household appliances such as electric rice cooker, to women's cosmetics, such as luggage, women's card,Lacoste Swerve Trainers, brooches and other small accessories, from cosmetics cases to quilts, pillow cases, if really interested, go to small commodity wholesale market, perhaps to detect some inexpensive stuff. In addition to fully use their social resources, will provide some inner price discount gifts, hair products Moreover, children's products, men's products, beauty equipment is a good small access.
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