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How New Ideas Practically Killed Our Startup
August three, 2010 | Comments

Odysseus resisting the Sirens

On my a few year startup journey that cause Yipit, I had about thirty other totally unrelated concepts. Each time I obtained the idea,Tiffany Jewellery Uk, I would immediately start off sweating profusely for a few straight several hours inside a ridiculous state of unbridled exhilaration and optimism. Seems wonderful, proper? Not truly. Individuals new ideas and also the emotional frenzy were a critical distraction.
To be apparent, the “ideas” I’m referring to are the ones that have nothing to do with your current startup. Switching your startup’s focus to a related area based on what you’ve learned (i.e. pivoting) is a winning strategy and one that Yipit employed twice.  This post also assumes that you are and have been actively working on an idea.  If you haven’t started yet, experimenting with new concepts is a great method to begin.
In our case, Yipit had always been about organizing local information and we had been working on it for a while. But,Tiffany Jewelry Store, along the way in which, we spent considerable time on other unrelated ideas including:
Social version of delicious (summer of 2007)
Tool to recommend the top version of the online video you ended up currently watching (spring 2008)
140it.com: Bookmarklett that smartly shortens your tweet to less than 140 characters. Over 350K tweets shrunk (spring 2009)
UnHub.com:  2-minute personal website creation using your existing third party profiles. 10K accounts, 40K monthly unique visitors (spring 2009)
I now think of these new concepts as the Sirens of the startup journey. If you listen to their call, your startup journey will cease to make progress. Every of these projects had been critical distractions from our initial vision of organizing local information.
The Temptation
To understand why these new concepts can be so tempting,Tiffany Jewelry, I refer you to the incredibly insightful startup transition cycle.
The gist is that when you have a new exciting concept,Tiffany Diamond Earrings, you are inside a state of “uninformed optimism”.  As you spend more time on the idea and start learning about all of the issues, you get into a state of “informed pessimism”.  This is a bad state that eventually leads you to a “crisis of meaning” where you either turn the corner into “informed optimism” or crash and burn.
Most startups are in “informed pessimism” and heading to a “crisis of meaning”. And,Pandora Bead Sale Huddle Up Titans could make a run for Matt Hasselbeck - NFL -, that’s when the Sirens start off calling with new exciting and unrelated tips.  Those new concepts are tempting because they are still in the “uninformed optimism” stage and seem so much better than your current thought.  I fell for it numerous times.
The Danger
Your ability to become a successful entrepreneur is about taking your current “informed pessimism” thought and turning the corner into “informed optimism”.  If each time you get to the disappointing “informed pessimism” stage, you impatiently hop back to a new idea at “uninformed optimism”, you’ll get caught within a never ending cycle. You have to become patient long enough with your concept to see if you are able to turn the corner.
The Solution
I finally learned to resist these new suggestions after reading Tim Ferriss’s post. I now see those suggestions for what they really are,Cheap Tiffany, “uninformed optimism” suggestions. They may seem amazing but you just don’t know about all the issues associated with them.
So,Tiffany Sale, if you are in the “informed pessimism” stage,Tiffany Bracelets, either plug your ears or tie yourself to the masthead like Odysseus and keep working on your current concept.  Don’t be seduced by the Siren call of that exciting but shallow unrelated idea.