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Old 06-18-2011, 05:23 AM   #1
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Default Traditional web sale platform classificat

,Womens Lacoste Observe Trainers
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orthodox network marketing platform Classification Guide (Henan Edition)
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1 important platform categories
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1.1 search engine
1.1.1 key marketing models and customer value
1.1.1.1 search engines to establish and enhance brand
1.1.1.2 low cost search engine optimization to attract visitors
1.1.1.3 Search PPC to bring high-value customers
1.1.1.4 search engine to establish and enhance the prestige of the community
1.1.1.5 Web navigation visitors included to bring low-cost
1.1.2 Main types
1.1.2.1 comprehensive search engine
1.1.2.2 vertical search engine
1.1.3 Typical brand
1.1.3.1 Baidu
1.1.3.2 google
1.1.3.3 Soso
1.1.3.4 Taobao built-in search
1.1.3.5 easy to retard
1.2 portal
1.2.1 key marketing models and customer merit
1.2.1.1 Rich media advertising is used to establish and enhance the brand and attract tall value customers
1.2.1.2 text interlock ads to help send high-value customers
1.2.1.3 Links and soft article marketing can be low spend to attract visitors
1.2.1.4 Community portal integrated marketing interactive online community to aid
1.2.1.5 free e-mail capabilities to help companies build and personalized customer communication channels
1.2.2 Main types
1.2.2.1 comprehensive national portal
1.2.2.2 national vocational portal
1.2.2.3 citizen manufacture entry
1.2.2.4 local portal
1.2.3 Typical brand
1.2.3.1 Tencent
1.2.3.2 Sina
1.2.3.3 Network operators are
1.2.3.4 Taobao
1.2.3.5 YORK network
1.2.3.6 4399 games portal
1.2.3.7 worry-free future
1.2.3.8 Ctrip
1.2.3.9 3G.CN
1.2.3.10 Sina Henan
1.2.3.11 Huajun download site
1.2.3.12 QQ-mail
1.3 corporate website
1.3.1 Basic ingredients of its marketing value
1.3.1.1 Internet domain label and network site for links to outer platform, build and enhance the network brand, fascinate visitors
1.3.1.2 Information Distribution System to spread the brand information and brand picture
1.3.1.3 Online interactive feature to create and enhance visitor into the relationship
1.3.1.4 undertaking website management platform for the docking and transformation of interior and external resources
1.3.1.5 E-mail personalized to establish internal and external communication channels
1.3.2 Main types
1.3.2.1 network name card
1.3.2.2 release-type information
1.3.2.3 online sales-type
1.3.2.4 e-commerce-type
1.3.2.5 Enterprise Portal-based
1.3.3 Typical website
1.3.3.1 Microsoft Web site
1.3.3.2 KFC's web site
1.3.3.3 China Mobile's Web site
1.3.3.4 Dell's website
1.4 interactive community
1.4.1 key marketing models and customer value
1.4.1.1 Create an Account used to establish word of jaws
1.4.1.2 content promulgating, friends are used to establish and enhance the reputation, low cost to attract visitors
1.4.1.3 Rich medium advertising is accustomed to create and enhance mark
1.4.1.4 text ads for the fetter to bring high-value customers
1.4.1.5 exchange links for low-cost brand erection and attracting visitors
1.4.1.6 users to search for the accurate observation of potential high-value customers
1.4.2 Main types
1.4.2.1 BBS
1.4.2.2 video-sharing community
1.4.2.3 picture community
1.4.2.4 microblogging
1.4.2.5 blog
1.4.2.6 social narratives website
1.4.2.7 level wiki site
1.4.3 Typical brand
1.4.3.1 everybody net
1.4.3.2 cheerful network
1.4.3.3 Sina microblogging
1.4.3.4 watercress network
1.4.3.5 Tudou
1.4.3.6 interactive Baike
1.4.3.7 QQ space
1.4.3.8 River Forum
1.4.3.9 Sina blog
1.4.3.10 Baidu understand
1.4.3.11 Baidu glue it
1.4.3.12 Tencent microblogging
1.4.3.13 QQ group
1.4.3.14 End of the World Community
1.5 customized software
1.5.1 key marketing models and customer value
1.5.1.1 account and avatar, signature and other information used to establish and enhance the brand, to effect accuracy tap
1.5.1.2 skylight advertisements and text links for creating and disseminating the brand, to attract high value customers
1.5.1.3 personalized rind, facial statements used to create and spread brand
1.5.1.4 User interaction aisle used to establish and enhance the brand, one to 1 communication
1.5.1.5 pop, hunk and other models for accurate, large-scale, rapid comprehension of brand-building, message advertisement, improvement and marketing
1.5.1.6 autoresponders and other personalized traits for implantable content distribution, low-cost communication
1.5.1.7 Start and implant interface and from the interface with advertising for fast build and enhance brand
1.5.2 Main types
1.5.2.1 instant communication tools
1.5.2.2 Download tools
1.5.2.3 online game client
1.5.2.4 mobile browser
1.5.3 Typical brand
1.5.3.1 QQ
1.5.3.2 Thunder
1.5.3.3 STORM
1.5.3.4 UC mobile explorer

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2 preferred platform and features
---------------------- ---------------------------------------

2.1 Baidu
2.1.1 search engine of choice because servant consumers, guiding consumers to scale
2.1.2 search engine marketing capabilities mature,Lacoste UK, complete, scalable
2.1.3 user base, can tap the space, suitable for continuous marketing
2.1.4 covers a heap of computer users, user group mature
2.1.5 advertising cost-effective
2.1.6 search claim is stable,Lacoste Camden Trainers, precise search auction model is easy to put
2.2 QQ
2.2.1 communication tool of choice for domestic users, leadership users to scale
2.2.2 Customer relationship marketing capabilities mature, complete, scalable
2.2.3 user found, can pat the space, suitable for consecutive marketing
2.2.4 users to cover most microcomputer users, mobile users, mature and grow strong
2.2.5 advertising cost-effective
2.2.6 customer and web interaction,Womens Lacoste Carnaby Trainers, user stickiness is strong, the mob separated obvious, easy and rapid deployment of accurate delivery of integrated marketing network
2.3 Taobao
2.3.1 domestic users accepted shopping site, the leading user-scale
2.3.2 full stop marketing capabilities mature,Lacoste Swerve Keyline Trainers, complete, scalable
2.3.3 shoppers base, for quick marketing
2.3.4 covers a heap of online shopping users, user groups with strong purchasing power
2.3.5 advertising cost-effective
2.3.6 quick deployment prototype is cozy to shop online bargains
2.4 Sina
2.4.1 mainstream user's preferred portal,Lacoste, subscribers governor
2.4.2 full stop marketing capabilities adult, faultless, alternative and strong
2.4.3 influential online media, for brand marketing
2.4.4 cover most high-end users, user groups with strong purchasing power
2.4.5 advertising cost-effective
2.4.6 portal model is easy to quickly deploy integrated marketing web
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