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online games have even said that I prefer, too, it creates greater value for shareholders, why can not prefer it?

- Ding

Wall Street optimistic about the Sohu, one for online games; second, because the brand advertising can achieve sustained rapid growth.

- Zhang

If there is no online games, many trapped in the portal site may also difficult to burn the whirlpool of profit; With network games, Sohu, Netease, represented by portal giant reborn, in front of investors announced the gratifying earnings. It is no secret to say that China's giant heart of each portal has a network game dream, a fame, the annual profit of hundreds of millions of online games dreams.

Sohu and Netease, are also the dream into a reality. The two portal giants in their respective fields and have different strengths, but also at the same time the field was a great success online, then in the next competition in the market,abercrombie fitch uk, whether they have a fierce competition it?

the way online games portal NetEase

Ding Lei, founder, had cold, even in the party, it would only be arranged in an obscure corner.

Perhaps the details of the game, and Netease have little to do, but many people do not know this little piece, a good indication of the portal area in the game then try to seek a breakthrough in this desire, and on the road difficulties encountered. Only in hill.

portal suffered in 2001, the Internet bubble, Sina, Sohu, Netease, and was prominent in the CDC, the four major portals uniform to face a crisis of survival. How can I change the portal to do without the money burn a situation, several major portal was the most urgent need to address the problem. China's online game industry started from 2000, in a short time to create an amazing miracle, the first online companies such as Wah Yee, third wave, new lines and other game companies have pocketed the eye and hold up the pockets, Then a grand, industry giants such as the rapid rise of Ninetowns. That is, at this time, Sina, Sohu, Netease will target three major gateway aimed at the gaming industry.

was the loudest, the most fierce momentum is Sina. Sina agent of the famous But the results for various reasons Xinlangyuegu early mortality, Sina early and out of the relationship between the online games industry.

During this period, Netease and Sohu have sprung up everywhere.

Ding discovered very early the great potential value of the online games industry, only the Today, the NetEase online games business has become the backbone of the business, including online sales revenues for 2008 accounted for 84%. Access to

Sohu initially agent But the real eligible to Sohu's big waves in the Swordsman online games, is the

this point, we can conclude: Netease and Sohu, the online portal to achieve the dream, and online games for the contribution of the two companies hundreds of millions of huge gains. So, Netease and Sohu is how to come out of this road to it?

Sohu olfactory Road

layout to split from the resources listed

Objectively, Sohu in the Even after the acquisition of 17,173.

2003 年 11 17, Sohu announced its acquisition of Network Long game site 17173.com, the acquisition brought directly to the Sohu 40 million hits a day the site's total traffic, which is 40 million traffic, all from gamers.

the completion of the acquisition of 17,173, the Precisely because of this, we Sohu earnings report was a very embarrassing to see the data - the end of 2006, Sohu's annual earnings report, advertising accounted for 58.9% of the high proportion of the online the game was not even listed as a separate source of revenue! However, it is worth noting, Sohu is not without its achievements in this period, This regard due to the original single version of the game, . Unfortunately, the Sohu is at this time, ready to be launched

This works from the 2004 R & D, which lasted three years into research and development from thousands of yuan. Sohu in the development process not only hired Wang Tao and other senior personnel, while the demanding requirements for quality to be added to the point where, even in the game about to launch the occasion because the product failed and melted down for recycling. Objectively speaking, even in the market, the Pets, PK number of elements such as pulling the line continued to rise. Then, the

stable group of players for the Sohu provides a steady stream of stable income, and tour companies with online business with a split, the purpose of remodeling the boss portal, but it is undeniable that without the support of online revenue performance, Sohu does not split the games business onto the investment market.

It can be said, have found the way online games operator Sohu through the media resources, products, resources, combined, out of a unique online business is Sohu the road.

Netease

from independent research and development proper way to fight another day as the earliest

agent, is currently the largest provider of free e-mail, NetEase users direct control of the vast resources It now appears that this is a can not be used to measure the number of great wealth. This wealth for the post-era of online games portal directly into the energy business. However, the difference is with Sohu, Netease's online game out of the road is more pure.

Netease in obtaining NetEase online games business in the early intervention, but also South Korean online games through a proxy to quickly open the door to online games market, But the The agents operating in Netease's online game of the road, do not go smoothly.

NetEase also redouble their efforts in the , most of the original vitality of online products.

products to promote online game, Netease built the earliest, most complete and most stunning push system, and build out the most outstanding promoters system. This is different from traditional online promotion model system for NetEase games played a crucial role in the success. And why do other online game company NetEase want to do but can not do, which is based on the user accumulated earlier Netease resources and media resources!

Since then, the NetEase continues to follow the development of better ideas, which typically is the The game was high degree of expectation in the country, however, puts it for the NetEase Go Back. This is not only a game of quality, but also involve China at that time led to a grand turn-round game company free of charge mode, a surprise hit Netease, which also contributed to transform the game Netease have melted down in response to market changes after the formal launch. Netease's strategy is not limited to independent research and development. In 2008, the most sensational news from NetEase NetEase and Blizzard than the formal The recent shake the gaming world, Formed in close cooperation with the Blizzard, the NetEase future will be both independent research and development operations with the agent vendor. By this time, all the media focus back, ignored the fact - all seem to have with the major Chinese portals NetEase, as the identity of one has nothing to do.

However, also at this time, all of NetEase portal business suddenly moved to Beijing, the formation of a regional business and gaming portal on the divestiture of the situation. This listing of Sohu split swim quite similar initiatives. Does this mean, a gateway to hand combat between giant, will be staged at it?

South Netease:

a pure gaming company

latest survey data show that, at present, online sales accounted for 80% of total revenue NetEase more than business portal NetEase has been Tencent comprehensive than, dropped out of the top three portals. From another perspective, even if the current portal NetEase business all the abandoned, its revenue will still be the first group in the gaming industry. That is not a gaming company Netease? It may be seen as a black humor.

but that does not mean that the portal NetEase to give up business. April this year, NetEase portal business moved to Beijing, by the media as a portal for a Ding save the image, but also the portal re-sign. 2008 full-year earnings announcement, analysts on the future development of NetEase portal business remains promising, because the financial turmoil, the Company's advertising revenues were down only 0.9%, the data prove that the field is still in the portal NetEase maintain high competitiveness. The analysis also pointed out that the media value NetEase Internet users and has not diminished the cohesion, portals and online advertising to promote the business advantages of sustainable growth, which have benefited from the trend of complementary online and free e-mail and other business accumulated huge user base.

However, the NetEase also has its own risks. As also Perhaps because of this, Netease will win at all costs Despite the high cost of inputs Blizzard series products may cause a decline in profitability, but the purpose is to borrow NetEase and Blizzard co-operation, the accumulation of more R & D technology and experience, gave birth to a higher quality of domestic online games, replace the existing product line.

North Sohu:

balanced split strategy for online games

2009 年 4 2 April, swim in the NASDAQ-listed Sohu, Sohu reason swim split The fundamental purpose of internal balance. Portal NetEase to do with the earlier emphasis on free resources to provide users with the image of different portal Sohu rely heavily on the image to provide a wealth of information, especially in the 2008 Beijing Olympic Games after an exclusive network media partners, this image has been further strengthened. Even in the It is the gateway to keep his image, users continue to consolidate the cohesion, Sohu will be eager to make a clean break with the online games business.

tour also further expand the market for online business, strength of Sohu, with Core products, to capture the characteristics of targeted users. This accumulated during the development and operations experience, is the largest future market Sohu winning wealth.

the problems faced by Sohu, and Netease are very similar. NetEase is inseparable from Sohu plans during the year despite the launch of the achievement. Objective, the current Sohu has not found a substitute for Sohu in the balance of the portal business and online games business, now the biggest desire, than to find the next



If you want to find out the common Sohu and Netease, then their common feature is the The two companies involved in online business have experienced painful early failure, and if that tasted like Sina, Netease and Sohu has now probably fade out of the online game market is still hard in the portal business. Of course, the Company's exit has its helplessness, and the famous NcSoft cooperation, A grand background in, Sina think about the possibility to join the online games is minimal.

NetEase's insistence on its breeding ground in the corner, Ding and technical background, saw the prospect of online games to create a truly willing to invest time and energy to develop a good game environment, again and again its self-developed three games will be melted down for recycling. NetEase is very clear independent research and development, make their own operations to be pressure. It is not operational after the failure of operators, agents can then spend money to find the next one,abercrombie fitch polp Home, and only adhere to the development of good works, to a foothold in the Chinese online game market. Sohu's situation is similar, the introduction of online games from abroad, too popular works of huge gold investment agency,ralph lauren polo shop But for hundreds of years b, the cost is enormous pressure to find the second and third line of work of potential risks are high, which may not be 10 games out of one. And on the domestic money to do a lot of research and development to the birth of lower cost, higher quality work.

whether the market situation or just the input and output considerations, it is all only independent research to find a way out. Netease and Sohu are actually experiencing the pain after the agency realized that, in independent research and development will not hesitate to go on the field, especially in the player of the game more and more demanding quality requirements of the times, even if recycled recycling, they have Good works out to survive in the online games market. At least - the development of the game themselves, whether it is R & D team or operations team, will be twisted together without reservation!



heaven and hell to do online games portal, has inherent natural advantages. Whether or Netease Sohu portal platform can allow them to communicate information directly to the user, and pass the portal, common to their online account also opened the door to attract players. Re-use of resources not only cost savings, but also for direct supply of the game a lot of potential users, which is Netease and Sohu do well, but is still the most typical Tencent. Sitting on 300 million QQ users, any business can bring consumers directly, the advantages of portal Tencent embodied in the head, which is the gateway to online games operator can sit back and enjoy the paradise.

, however, as the old saying goes, heaven and hell, is a fine line between. Rich user resources, as long as there is a heavy head and products, you can get huge profits, Netease and Sohu has by virtue of worry. NetEase has put their hope in the Note under

is because of its product lines have a clear understanding, Netease and Sohu will each take the appropriate policy to continue the paradise of beauty,true religion jeans melbourne Building density, but a nightmare from hell. Sohu launch of the And NetEase to do a more thorough, won the Blizzard trump card, with the

dreams can dream the future

how long? This is a problem!

Netease and Sohu's advantage is obvious. Recycling use of resources for users, now have their own portal secret. NetEase holding the largest number of free e-mail users, not only the activation of the online games business, but also on the parity plays a better search and other new services, the leading role. Sohu swim split, the business portal will maintain rapid growth, which is part of the accumulated Sohu users will still be the game to push its products. Recycling of resources portal users, the two companies is one of the hands holding the cards.

but the two companies are also very clear that this is actually the world or in their money to eat. player's preferences at any time change, appetite diverse, demand is also changing, players like to do this to study the strategy of the game for the players is always a relatively small minority, not a permanent solution.

look at another Tencent portal + online predators, whether it is QQ is for users to master their own development, QQ platform is a huge resource library, to seize the resource library can be successful. Build a good platform for the accumulation of good users, this is the gateway to online games to do in the end of the weight of the dream.

Therefore, whether Ye Hao Netease, Sohu worth mentioning, how to intervene in market segments, the integration of resources recycling, will be the key. Improve their product line with the ultimate game portal sweetest dream place, is that the supply of high quality products and outstanding operational service. This is the survival of any company in the online games market, the lifeline must be followed!