Microsoft nonetheless has yet to display off the fruits of the $300 million as well as it invested to produce a brand new consumer-focused ad campaign designed to create Windows Vista and Microsoft “cool.” But in the interim,
Windows 7 Ultimate X86, some bloggers are weighing in with advice for the Redmondians that runs contrary to what some Microsoft backers had been advocating Microsoft do to “take back” the operating-system conversation from Apple.Dwight Silverman with the Houston Chronicle had a good post yesterday,
Office 2010, entitled “Memo to Microsoft: Don;t Be Cool.” In it, Silverman links a post from Michael Mace, a principal with Rubicon Consulting and — back in the 1987-1997 period — a marketing director with Apple.Even though Mace hasn;t part with the Cupertino camp for 10+ years, he, too, had some advice for the Redmondians,
Cheap Microsoft Office 2007, which boiled down to “don;t let yourself be goaded by Apple.” Mace noted:“When I was at Apple, one the competitive team;s central goals was to goad Microsoft and Intel into targeting us in public. We used all sorts of tactics to irritate them. We printed bumper stickers that read ‘Honk if your Pentium has bugs.; We hounded them in online discussions. We did press and analyst tours demonstrating all sorts of annoying flaws we;d found in Windows.“The whole idea was to get them so pissed off that they would lash out at us in public. Because we knew that when a market leader attacks a challenger, it just makes the challenger more credible.” To date, Microsoft has been following this advice in regards to Vista. The result? Apple has been talking more about Vista than Microsoft has. OK,
microsoft office 2010 product key, that;s an exaggeration. But it isn;t an exaggeration to say that Apple;s “I;m a Mac/I;m a PC” commercials have provided many a casual Windows PC user with all the Vista information s/he has absorbed.So what should Microsoft do? I;ve been an advocate of Microsoft striking back at Apple,
Windows 7 Home Basic Sale, preferably with some uncharacteristically self-deprecating humor. But now I;m wondering if that might result in Microsoft playing right into Apple;s hands.(I had been thinking Microsoft might be well-served on the Office side of the house by some kind of similarly satirical campaign aimed at skewering the myths around Google Docs/Apps demolishing Office;s market share. But again, now I wonder if such a move might be just what Google wants: An acknowledgement by Goliath that David;s stone hit right where it hurts.)Do you think the Empire should strike back at Apple and/or Google? Or is Microsoft right to continue to (at least publicly) take the high road, in terms of not lashing out at its competitors?