"Olympic" trademark

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turn of the year real jordan heels for women, the reporter went to is located in Quanzhou, Fujian Peak Group Co., saw this market has a great reputation in domestic and foreign companies present the prosperity of both production and sales: product storage prior to seven or eight of the big trucks lined up ready to go train; Human Resources within the voices, new tactics from all over the country came in footwear technology workers to report; production workshop, ten several production lines at full capacity, the workers are in full swing production. A sewing sewing told reporters that this time, the production department issued the task of the workshop production of more than one-third of the workers to work overtime to complete. "In recent months, the company new tactics to more than 4,000 employees, accounting for 45% of the total number of employees, added to the production line and administrative, research and development, sales and other departments, expanding its production capacity, only just put into the clothing production base to be near Cut 2 nike air jordans heels,000 skilled level. "Peak CEO Xu Zhihua, said the company is able to rapidly expand Peak production capacity, thanks to the introduction of a national policy of stimulating domestic demand. He said that this factor mainly in three aspects: First, to increase efforts to support the financing of enterprises, not only to the enterprise's financial chain, "blood", but also activation of the industrial chain and increase the turnover rate of funds; the second is a Series introduction of the policy of expanding domestic demand, strengthen the confidence of dealers, many businessmen have a wait on the market or to increase order volume orders; third is from a shortage of labor and employment changes to the well-off, along with some small workshops out of the market, workers have flocked to large enterprises, high-quality enterprises to expand production into new labor resources. Fujian Peak Group is a collection of footwear, shoes, clothing, bags, and other specialized equipment, sports equipment, export-oriented enterprise groups. In 2005, the company launched "international brand" strategy, up more than 140 countries around the world, "Olympic" trademark, through differentiated brand marketing, and strengthen the image of the terminal, combined with intensive distribution network, established a mature sales combined brand operating system. By the international financial crisis, some companies began downsizing, Peak Group has an active enrollment staff. Reporters in an interview that the reason for this phenomenon, in addition to full use of the Olympic Group of expanding domestic demand and promote economic development of good policy, from the company to train well, "Strength", and take independent innovation and international brand roads michael jordan heels, by increasing brand awareness, product quality and file to meet the market demand. Zhi-Hua Xu said that, recently, the state has adopted a series of favorable policies to support enterprise development, increasing business confidence in overcoming the financial crisis, but to ensure sustained and healthy development of enterprises can not rely solely on national policy support, to strengthen their own "blood" function, increase market competitiveness and ability to resist risks. Zhi-Hua Xu told reporters at the vagaries of the external business environment, the Peak Group has increased the "brand of basketball professional and international" efforts to implement two strategies to realize the difference of marketing, bringing domestic and foreign market fast break. "Over the last two years, raw materials, labor costs remain high in the case, because the company has its own brand, increase value-added products in the international competition in the market to grasp the initiative." Zhi-Hua Xu told reporters in the spring of 2009 held recently orders at the summer, the company the amount of orders grew 70% year on year, and the single-product price increases about 10%. The promotion of technological innovation as the specific implementation of the policy, the Olympic Group is to accelerate product upgrading, South Korea and Italy were set up in R & D center, with the latest fashion styles and techniques of international patent enhance the core competitiveness of products, in order to resist the international financial crisis adversely affected. Newly developed "three-tier acceleration cushioning" shoes just off the assembly line to attract many domestic and foreign distributors. It is understood that the Olympic "speed up the three cushioning technology" is the world's leading high-end innovative technology, the shoes with original high-energy materials research and development base and designed with arched outsole. Zhi-Hua Xu said: "The high-end products in the market space is still very wide, high-end products in the market the company is sufficient orders. Therefore, the company is working on the adjustment of product structure, plans to build three production bases, increasing more than 20 processing plants." In Zhi-Hua Xu It appears that now is the business expansion of domestic markets and new opportunities for the international market. He said the huge market space for supporting the development of business confidence in the future. He also said that in this crisis, "local" content is far greater than the "crises", the current domestic and international footwear market is still strong demand, this time is the number of enterprises from foreign enterprises to introduce advanced experience, management talent, technology talent opportunities.
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