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JCPenney is attempting to interlock with girls who have just graduated from lofty school with an online game cried “Dork Dodge.”
Supposedly the game introduces young women to the dorks they’ll encounter in college. Dork Dodge is meant to instruct them how to dodge these guys like,0 the girls shake around the dorm and aboard university. The interactive war is meant to boost Dorm Life, Penney’s latest brand.
Note namely JCPenney calls them “college-bound” women so no to sound also patronizing. The site activities true,
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Their press unlock touts it like some educational, life changing, break-through online experience.
The goal: to fascinate young women between the ages of 17 and 19 who are preparing as institute dorm life―a purchaser segment far cleared from orthodox 40-and-up JCPenney loyalists.
The Dork Dodge game base at www.dorkdodge.com taps into person stereotypes students find in college life. Players are asked to select and label an avatar. The game toggles between movie and digital roles. An option also allows players to invite real-life friends into the game via an email option. A correlate at the end of the game takes the actor to JCPenney's Dorm Life sheet on Facebook. (dorkdodge)
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