Forward Do no lukewarm in the winter while salt -

Bored at hk aerodrome to see this, jot good, rotate a
early as six months ago, he went to call the Internet in the coming winter, and even pony also respond, then differ, as Tencent is quickly formative, but in November began, the wireless industry is experiencing 冰火两重天one side is the operator, newspaper of 3G prerogative issuance and the relevant 3G stir vigorously carried out in mark strategy, while as the fiscal crisis, China's economy has also been implicated, in particular, the alien population is concentrated in Guangdong factory distribution heart, large number of small factories closed down, many migrant employees return home early, and this New Year will usher in the climax of the largest home, the number of mobile users in Guangdong for the first time the phenomenon of negate growth. This is our wireless service provider, is no mistrust stand in the winter ventilation, because the user disposable card, card replacements, but for the every month value-added services to be re-opened, this threshold is too high, dingke said, Guangdong, more than 300 million home population, Super QQ particularly high penetration in the personnel (not convenient because of the Internet have a high demand for dating talk), the penetration rate of 30% reckoned to Yingkang detriment of these 100 million users. From another perspective, the attractiveness of products, not the self-confidence.
the overall situation is still constantly brandished a knife from the house with it for service providers like us will undoubtedly be warm in our efforts doubly. For instance BOSS3.0 of cutover, cutover in fact, is a good thing, is to permit operators to process more convenient clearing house and smooth, but the good thing, if not for users to think, is a calamity for users. Typical cases, the process from the elemental website confirmed 2 into 3 accustomed the number of users because of a transient suspension of arrears has been accommodated to the unstable state is because the system of services to some users while closed; also such as economic environment and national policies on the impact of mobile phone firms, poor hut phone price battle to force himself on his road to ruin, plus far greater than the demand for reference, N is the number of stocks on the pounds is now said to sell, and letter to the Department for IMEI How many
we eventually felt the chill, growth slowed, or even a decline, confusion for a while, I think of just said the key word, product beg is not the self-confidence. Began to see at a solid product, in the outer environment is not something we about entirely against us, when is the best team when the hard capabilities, the surroundings, when good, high-speed growth tends to obscure a lot of problems . The basic capabilities of our team really is not solid, when the decline occurs, of special note, need to tranquility down, need to find the ability to withstand the chilly and transform more confident. I think I summed up some of the most important of several product teams ability, for your reference.
1, organizational and operational capacity, a good fight products are often backward the product team, product team if this is a very loose organization, it must be the user experience to a lax product, very haphazard, I prodigy if the so-called; If the product team and technical personnel into the deep ample, the product of technology do not understand, that the user experience is very Outday tedious experience, such as the record clearly states the user can take over but must log in repeatedly,Lacoste Camden Trainers, such as docking the two systems clearly more convenient to do the perfect integration and allows the user clearly penetrated are two another things; if designers (including interactive and visual) that he was just then the demand side, it is perceived by the user UI style of the overall and product positioning does not meet feel awkward or lost in the site often do not know what year Jinxi; If the tester feel that they are a very small voice, that users tend to look some low-level peccadillo, or or Understanding of the degree of product perplexity, and even lose interest.
written above, everyone will mention, this is not our product team wanted, sadly, the truth that often, or is the circumstance. Organizational and operational capabilities are two key points, 1 manager in our enterprise is often the Product Director as this position, the second is the development process. I all say, product manager, development director and project manager is the Golden Triangle, Golden Triangle in the inside, not because I do product on the eccentric, in my attitude, the maximum important role is the product director, product director, after all, is the product dictate of the 1st. Product Director of affective intelligence, human aptitude to clutch, execution and work habits often determines the neatness of the whole team, a number of product director may not accomplish how their own role in them in the end,If you are Chinese !, or even attempt to shift the location, which involves workers selection, human factors are relatively large, is dissimilar topic. The process of development I consider it is now relatively weak wireless link, unfortunately, many folk do not realize that randomness is always complaining approximately how such a big project? How the total demand in the alteration? Finally, the total is not how you absence it? This is a problem with the process, the product from the strategic positioning to the needs assessment to determine the need for rigid and perspicuous at the whole team acknowledged, later the starting of each specific to be closely approximately the tactics and needs, and a clear priority, if there is a particularly nice mind that agreeable, subject to the availability of the next iteration, so that it can be agile. There is also a key point, positioning, and pertinent leaders must reach a explicit unity on the degree, or leading a lot of claim may affect the progress of the project, the only constant in array to reach a unity at the strategic level to residence these issues as efficiently as feasible.
2, data and implementing capacity. Implementation of this data should include two points of business data analysis, I think a lot of teams are act, whether good or bad do have some sense of it, I would say, if the business reaches a certain size (more than 10 million users , conditional, perhaps 300 million or more) would let something do this one, and so could behalf from the viewpoint of a third celebration that issues, monitoring products, and products become the twice helix, each roll, in increase to business data analysis business play an important role in the decision-making, there is the development of the business to do an objective evaluation, of course, set the hand that does not average do not need to control the data product manager, and product managers need to be very clear their own business data, a question quickly can question them, if asked about the data they do not know, humbly approved, and wondered why it did not think himself, if this data meaningful to prove their product is still not enough thinking,Woman, was beautiful pleasing for live, to proceed efforts; second is the interior product management data analysis, to the relevant decision-makers have a more solitary, three-dimensional perspective to justice the work team and the efficiency of team members. Such as product managers to see the number of posts and back to the post, the frequency of testing services, and some satisfaction examine, to be more objective assessment of professionalism, product manager. In which the plenary team, which runs via the data, to develop the entire team the importance of data and the habit of good data analysis, the team will be more clear direction, products will not happen is not clear why the up and down the causes why the human segments Ray It can not occur at promiscuous to be a low-level decision-making led to the ridiculous error chances.
3, UCD User-centered devise. If you do not know the CE, the number of product director or project manager capacity in the priority scheduling, when the team will go in this row, three months antecedent, I might not necessarily be ranked in, or even into a row only to answer to the call that he did not comprehend, because at that period the business can preserve a 2-digit percentage growth. Solemnly put forward today, without which there is no value of the whole team, there's only value product team is the This includes studies of user needs, refining, and then realize that response, where each process, the product team for each person (including R & D, QA, testing, chart of any role) ought treat them the only intention, to be full participation in and bold to express their views and opinions, even now you do not vocational, but at least represents a type of user, even if you are not the target user, you come into contact with the target user, there is a way to treasure your bad mood, bad mood at any time ought call out, maybe this is the golden business opportunities to cultivate the point of even, preferably than suffer in silence and numbness. This section there is another point of view, I get an interview with dragons that in mind, the team everyone is the product designer, designer is to chart more wonderful asset, ugly things who do not adore, if we realize how complex the process, we have presented to the user is available, easy to use, profitable products. Artists should be striving for perfection, the pursuance of taste and highly representative of their own representative, so the product to strive for excellence, action and conservation personnel have a BUG and should be modified to eliminate this dead, will not have the same problems encountered by users and joyfully singing, Because each team member's face is printed with the labels of their products are responsible for the product reputation to you reputation.
4, marketing,Son miss, packaging capability (other than pure software solutions, multi-pay service, or extra complicated means of community products). I detect this question a lot of team and mastery will be ignored, that the production must do the production itself, sell themselves, or ashore the platform absence not be packaged Tencent tin immediately spread. So, I base namely numerous of our crew is languid, packaging and platform are two concepts, if the user point of outlook, then packaging namely apt the user, and allows users to quit a deep impression, and left a deep anew the impression that you have expectations and dependence, when the platform, the user is not aware, equitable presume the role of reiterated contact of the user. No marketing packaging capacity, sweaty, does not amuse, users do not comprehend, or is clearly very valuable features, combined with user availability did not approach a definite class, causing the user did not understand, white work, the project crew are not affirmative incentives, more and no enthusiasm, a vicious cycle. The loosen of a function of small to large to Chinese New Year, Valentine's Day activities, have a arrange, a rhythm, slowly and purposefully presented to the user, favor a excellent writing, favor the user to slowly Road, paving the course , interlocking, and then there are the achieving touch. Imagine a article writing, has been differentiating a anecdote, whereas the graph has a opener list, but merely as a bedside perusing to fall resting faster. Cart before the nag of course, can not, whether very lofty out of the marketing tools come in the surround of users, but product availability is meager, often make users feel I do not know what year Jinxi, then played a reverse role in publicizing the more merciless, dignity aggravate. So this is a gradual process, but also reflect the degree of product confidence in the process, while a decisive degree of self-confidence to do some marketing, packaging, do not panic the foot of the platform in the Tencent innovative and striking to melodrama, there are decisive elementary products, are constantly Here you can triumph.
Lele row above is the most important four points, and build a mighty and effective organization, all based on the file inquiry, demand comes from the user, and excellence, coupled with the ability to fit the marketing package, OK, you can obtain started working, However, still need to be cautious rigorous style, we work to school when the pedagogue educated us to have rigorous scholarship, to do the same product, to create the most optimistic, relaxed and elated work environment still needs rigorous work , randomness and Little Fur is one expert on the thought that many people including me will be faults, but to keep self-examination and spur their own, NOW, LET'S GO! Let us embrace it this winter, want to look behind, we see that buyer satisfaction and team growth, let us work together!