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Vista Household (www.vista123.com): The Beijing News: What is in front of cold dilute traveling snub you - Zhongguancun?
just previous the solar phrase is snow, although Beijing does not snow, but cold Zhongguancun happens to be finding more powerful. Snow day is really a Saturday, this will need to be one of the most common will be the Zhongguancun business is the most beneficial time from the fire, however the reporter subject visits have found that for numerous months. no traffic jams, and counter area, and passenger much less, decrease gross sales ... ... This is the Beijing Zhongguancun and also the country's biggest customer electronics distribution marketplace scenario. What makes Zhongguancun are now so aged cold it?



Previously this year, IT shops also the event with the situation is great, Zhongguancun started to elevate the hire of a shop, a move has caused a lot of small and medium businesses suffer a great deal of complaining. higher rents, numerous merchants make ends meet to ensure that only one more way of living.

the exact same time, Gome, Dazhong and Suning Appliance from conventional shops, began to change into property appliances, computers, cellphones along with other 3C items aspect of the huge pot stores, plus the Zhongguancun model similar towards the Bainaohui pick the Beijing downtown area the metropolis open the chain. Tv shopping and on-line shopping has grow to be a standard rival of IT stores.

within the inner and external issues with the instant, within the finish is Zhongguancun, the exterior economic marketplace to bear heavy blow, or their very own troubles so long Zhongguancun habits progressively inside the cold?

cold
store owner: facade rents are not coming back

make the key sentence: visited the Zhongguancun. Inside the previous, two-day weekend revenue for every shop can exceed the typical sum of five days, but now the sharp reduction in site visitors, clean up numerous times from the veteran of even more than ten a long time of enterprise, mentioned two months, his digital city exactly where the traffic by a minimum of Dragon one / 3, layer of the organization Nikon, Canon and other well-known camera brand name sellers, this year because the 2nd fifty percent, exactly where the popularity has been declining,Windows 7 Key, the existing sales of his family > Tophere six reporter then went to store to see the physical layer previously mentioned the regular at least one or two shops every have a clearance or labeled family members shops. a marketplace.

Zhongguancun big cost of land, lease a location in general, about twenty square meters of the facade, the monthly lease at least 30,000 to 50,000 yuan. , earn two or three hundred dollars per computer, that make even the facade with the rents are not coming back. The data is about 5% with the stores near down. ,

gross sales dropped nearly half with the essential sentence: said.

Song to (a pseudonym) is one of the Zhongguancun very first group of distributors, agents together with his business, Acer, Asus, Dell, Toshiba, Lenovo delivered numerous distributors market. but this a large-scale corporations, more and more the effect of the financial crisis.

Tune to inform reporters, October, November should certainly be the time, but this year the gross sales of these two months can only be described as dismal. first emerged in early started to begin in July this year, income quantity is declining extra and a lot more serious. Song to say, and now the computer's profit declined yr more than 12 months at least two to four percentage points.

financial winter months hesitated on the purchase of electronic goods, not just ordinary buyers personal, at the same time as enterprise consumers. power evaluation, which led to a chain response of financial crisis, on account of different companies, enterprises, financial effectiveness isn't superior, can only minimize shelling out, fiscal Yajian.

larger sellers a different appropriate individual in cost informed reporters immediately after the Golden Week this 12 months in October, the corporation agent brand computers, laptops and digital items have some trouble in advertising. as a result be minimum affected, but even so, he was accountable for notebook income have dropped by.

hope by dealers interviewed in December and subsequent one,2 months, due to the fact, based on previous many years law on digital products are selling off the time. and a variety of pc producers don't make money at this time have to make a yell, practically all pc manufacturers so as to consolidate the place, increase market share, has began 1 immediately after a different wave of cost cuts, to the end from the year is approximated reduce prices and thinner profit. For looking into the br> network, 3C passenger grab points

shop essential sentence: Tune may be one of (a pseudonym) said.

early years we all think that .

But with fierce competition, progressively uncovered the shortcomings from the Zhongguancun model. Because it malls are leased from the retail cosmetic counters, and there's no simple price management, increasing competitors inside the market, the confusion price war is unavoidable. the same type of brand of notebooks, the price can be a distinction of even more than two thousand bucks.

cost confusion provide an additional crisis is Honesty. Zhongguancun the Wonderful costs are even more real items. Additionally towards the monetary crisis, as well as other electronics market gross sales model for that segregation of the crucial elements. Mall of the passenger as well as the network is also fairly powerful distributed. The 120 million yuan surged to 5.two billion yuan.

huge, if not formal B2C internet site, stragglers type seller network also launched the Zhongguancun IT shop cost shocks. Zhongguancun, the town of the computer organization, mentioned Mr. Liu , the network of computer sellers in the town where he had hundreds.

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half of randomly surveyed buyers: defer the purchase of electronic goods inside the CBD area

reporter interviewed 10 buyers, 50 percent from the respondents said the financial crisis will affect their buy of digital customer goods. 5 of them claimed not going to buy new digital products; four mentioned they'd defer the upgrading of current electronic products. a lot of the respondents with respect, to buy customer electronics, >
Question 1 in monetary difficulty, you'll sluggish you acquire new electronic items?

response: five
on behalf of Mr. Kee: You slow down the rate of alternative of electronic products do?

reply: four small items of products, I prefer to see will purchase. 8 firmly stated because merely do not get. ; 5% from the retailers near down firms have tightened their purse strings to lessen procurement. coupled with urban families now entered the 2nd renewal time period, the digital products just isn't a necessity, can no longer selling a significant boost as in previous a long time.

Beijing News: A number of stores have closed or sublet, the percentage just how much?

Zhong Jin: Several corporations are adjusting the internal technique in the end of this 12 months in comparison with previous years had been hard. information we've got about 5% of data is the store closed down. On this case, we will be in accordance together with the visitors and revenue outlets to give persons the reduction in lease. In the previous we're all raised the lease, and now have dropped an average of 10%.

Beijing News: Then how do you see Bainaohui outwards into the do-operated shops in Beijing?

Zhong Jin: outward district in latest many years to entertainment, dining primary shopping ambiance is obtaining. in that district to perform IT product sales, it's hard as well preferred, it is going to not impact the Zhongguancun. States to attack the Usa final yr, Zhongguancun has stated, actually, its product sales of IT goods account for only 10% of all item income. subsequent 12 months Spring Festival, Zhongguancun will choose up,Office 2007 Ultimate Key, September opening of Metro Line four far more well-known Zhongguancun will need to encourage.

■ sharply
Rome wasn't constructed in a day

was Beijing's most preferred IT items distribution center, as well as the Chinese IT market benchmark, the financial turmoil blowing,Office 2007 Professional Plus, however it produced it particularly susceptible.

Zhongguancun within the inner and external challenges within the bruised and battered. than the financial crisis of this foreign aggression, internal issues have already been deeply embedded in Zhongguancun. have many people believe that heading to purchase electronics in Zhongguancun , and now individuals are more convinced to purchase issues in Zhongguancun, make sure to put on a

mentioned soliciting, cheating, Zhongguancun, the Mall rents rise, lots of people are boon to counter speculation, a 3 million out with the counter left hand into the right hand higher on the marketed eighty thousand yuan.

Ying Kang rent business way, only handed on to buyers to go. can lie to 1 is one, can kill a pair of a pair,Windows 7 Starter Key, while that fraud will shed credibility, but a number of companies to satisfy their urgent needs to attend to long-term, this one-shot offer do not anticipate any word of mouth down What is repeat customers.

unfair competition,Microsoft Office 2010 Pro, increasing costs result in problem, falling profits, which led towards the livelihood of businesses pressured by untrue costs, cheating consumers, lack credibility, which normally brings word of mouth deterioration, traffic reduction, then more aggressive, additional unscrupulous ... ... such a vicious circle is shaped, we are able to not support but appreciate the park's core competitiveness progressively disappear. Rome wasn't built in each day, the financial crisis, just as that breaks the camel just the last straw.

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