Office 2007 Keygen Bill Gates seeks patent for ad-

I don;t publish a whole lot about Microsoft patent applications, because they;re sometimes so vague that guessing their accurate intent is surely an energy in futility. But when it;s Microsoft Chairman Bill Gates; title about the application, issues get a little additional intriguing.
Gates along with a Microsoft researcher applied to get a patent in March 2006 to get a advertising method that will use buyer points to confirm transactions. (Thank you to Todd Bishop with the Seattle Post-Intelligencer for that patent hyperlink.)
The patent abstract:
“The claimed subject matter can provide a mechanism that facilitates a new advertising and/or referral architecture in the Internet advertising space, e.g., for marketing on search engine web pages and/or on content web pages. A mechanism is provided to verify transactions even without monitoring them e.g., by issuing perishable, non-redeemable factors to a merchant based upon an marketing budget. The points can then be issued as redeemable factors to a customer, e.g., based upon the buyer makes a purchase from the merchant. Factors transferred to the consumer can verify that a transaction occurred, and can be redeemed for products/services, including a convenient ‘micro-payment; mechanism.”
This patent application is interesting for several reasons. First, it shows just how a great deal time and energy Gates is putting into understanding the dynamics of the online advertising market. (And you thought all Gates cared about were perpetually up-and-coming technologies like Tablet PCs, voice-recognition software and IPTV….)
Gates has been mulling the role of points and micropayments in the e-commerce space for years. Anyone else remember Microsoft Wallet? As of late, like a number of other Microsoft brass, Gates also has been looking for ways to target advertising at specific consumers by utilizing methods and technologies other than search engines and click-through rates (CTRs).
Could a point technique,Windows 7 Activation, similar to a frequent-flyer rewards plan, be a better and potentially additional secure way to match advertisers and consumers? Playing the “anti-competitive” and “information monopoly” trump cards, the patent applicants argue:
“Conventional search engines providers ordinarily sell the ad space to the highest bidder based upon a pay-per-click (PPC) scheme and/or set the fee for that ad space according to a click-through-rate (CTR). However, these schemes have proven to be counterproductive for both consumers and advertisers, and ultimately inefficient to the search engine industry as well. These schemes or business models are anti-competitive as evidenced by the extremely high profit margins of the top two search engine providers. However, the market share for these search engine providers continues to increase, establishing an ‘information monopoly.; Moreover, these models do not account for that true value of the ad to consumers or compensate for click fraud, wherein a user clicks on an ad,microsoft Office 2010 Activation, perhaps numerous times, for the incentives provided rather than due to an interest in the advertiser.”
Another reason I found this patent application intriguing was Gates; co-applicant, Kamal Jain. Jain is a seven-year Microsoft Research (MSR) veteran. His current title is “Principal Researcher, Theory Group.” According to Jain;s bio, he started out as a member of MSR;s cryptography group. Now he;s part of MSR;s ACE (algorithms,Windows 7 Ultimate Product Key, computation and e-commerce) group.
Jain is listed as a co-inventor on a number of patents,Microsoft Office 2010 Pro, “including some on contemporary areas related to ad display and ranking, dynamic ads in live games, ecommerce, wi-fi music sharing, peer-to-peer networking,Office 2007 Keygen, water-marking, global and universal Turing tape, and ink-signature etc.” Besides Gates, Jain;s other co-inventors include Chief Software Architect Ray Ozzie and Distinguished Engineer Gary Flake.
According to the “SEO by the Sea” blog (a hyperlink also provided by the Seattle PI;s Bishop), Jain;s been a busy patent applicant and seems to be submitting patents on a variety of ad-referral- and ad-targeting-related inventions.
Any other observations about this patent application by Gates and Jain?