At 14:34 on December 14th,
Coach Outlet Store Online, 2010 into the Renaissance Forum Sources: CNTV gold can name / text
CCTV tender sale in 2011, the total automotive customers put up more than 50% growth rate in the various industries.
2010, China's automobile industry continues to maintain the world's first market advantage. According to the Automobile Association latest statistics show that 1-10 months, domestic car sales reached 14,623,800 and 14,677,000, respectively, higher than last year and 1,032,200 832 800. Face potential of the Chinese auto market, foreign auto companies have the machine by CCTV tender, full of media to seize the high ground in 2011, expanding the market for the next year to lay a solid foundation.
giants gathered in the tender sale, new customers are emerging
good situation in the industry, increased competition environment, automakers have increased brand-building efforts, especially those with the strength of big brands in this tender strike. Big Three car prices China Shanghai Volkswagen, FAW Volkswagen, Shanghai GM for the first time in 2011, also appeared in the CCTV tender sale, FAW, SAIC, Dongfeng, Guangzhou Automobile, China National Heavy Duty Truck Group has gathered several major car tender .
put in the old customers, while increasing, FAW Group, Mustang, Lung Poon petrochemical, Zoomlion, Lingong, Fukuda reves, special guest star, JAC, Great Wall, Beijing Hyundai, Guangzhou Automobile passenger cars, Haima Motor, Changhe Auto, Changan Automobile, a large number of new clients have appeared CCTV pre-tender stage, in which the FAW Group and the Mustang has a strong representation.
FAW Group, formerly known as First Automobile Works in 1958, the first one to create a new Chinese Dongfeng-brand cars and a Red Flag limousine, has become the largest auto groups of one. FAW Group is the first time CCTV gold resources advertising the tender bid Assembly, its main goal is to build a strong brand, so the use of holding high-dozen advertising strategy, the successful bidder for the full year 2011, .
the Mustang main goal is to promote new products, He Guoqing, general manager of Sichuan Automobile Group, said, there is a great new breakthrough in energy projects, hoping CCTV platform to promote new products quickly, and enhance brand reputation. The successful bidder for the
wider distribution industry, heavy industry heavy truck class companies have sprung up everywhere
tender sale in the automotive industry this year are widely distributed, the highest highs, FAW Volkswagen, Shanghai Volkswagen, Dongfeng Nissan, Beijing Hyundai, a joint venture with Chery Automobile, Chang'an Automobile, FAW Group, JAC, Guangzhou Automobile passenger cars and other state-owned enterprises, there are Thai people, the Great Wall, Mustang and other private enterprises, as well as a unified Shell, Sinopec, Lung Poon petrochemical petrochemical companies, while the emerging second choice last year, in addition to rubber, etc. tire class of business, added a star guest Principal modified car companies, as well as outstanding performance in this year's tender of China Heavy Truck, Xuzhou Heavy Industries, Zoomlion, Lingong, Fukuda reves business cards and other heavy weight.
breakdown of the automotive industry, heavy industry companies in recent years, heavy truck class lackluster, but with the China Heavy Truck, Xuzhou Heavy Industries,
Gucci Bags On Sale, Zoomlion,
Louis Vuitton Outlet, Fukuda reves so tender in this year's sale of CCTV collective debut, Heavy class companies, becoming the tender sale of a dark horse. China Heavy Truck title 'Focus' feed, the Fukuda reves successful The Heavy class companies in the CCTV tender collective debut, marking the construction machinery industry is about to begin a new round of reshuffle.
brands such as Chery Automobile eye-catching performance
In recent years, driven by national policies, automobile consumer market gradually shift to the vast rural market, channels and brands with access to considerable price advantage development. At the same time, its own brand in the hard skills, while strengthening brand building, increasing its cooperation with CCTV, increasing market share is also increasing.
sale in the tender this year, Chery Automobile, FAW Group,
Louis Vuitton Handbags, Changan Automobile, JAC, Guangzhou Automobile passenger cars, the Thai public, the Great Wall, Mustang automobile brands collective appearance, especially as its own brand One of the leading companies for many years with CCTV's Chery Automobile eye-catching performance.
2004, Chery CCTV tender segment debut in the big stage, just put in a special section every other day for a month of A Advertising. However, A special section of the remarkable spread of results, while filling the Chery QQ fame, its slogan Thereafter, Chery CCTV gold resources every year to participate in bidding for advertising, and the amount of advertising on CCTV rising year by year, Chery Automobile sales also will grow each year.
2010, the Chery Automobile to improve product performance and service quality at the same time, and further increased branding efforts. CCTV Spring Festival Evening advertising not only put in sets, gold sets, also signed subscription Winter Olympics, 2010 World Cup in South Africa and other advertising projects, and in 2011, CCTV tender sale, the successful bidder for the advertising, and signed
Jin Yibo, assistant manager at the tender scene in an interview said excitedly:
Jin Gebo said frankly that this strongly felt the competitive pressure from peers, successful bid, our on-site analysis,
Cheap Louis Vuitton Handbags, field green light to the target to increased by 40%.
the automotive industry as a measure of a country's level of economic development an important indicator of its outstanding performance in the tender, not only reflects the good positive trend in the Chinese economy, Chinese people but also reflects the continuous improvement of living standards and consumption enhanced, also shows that CCTV has become the automotive companies to establish brand, build the core competitiveness of choice.