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Old 07-28-2011, 01:09 AM   #1
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Default 皇冠足球网址大全www.ra6999.com 社交游戏厂商在海内

最近得了重大的失语症,但是,在别人的逼问下,仍是一直的将自己懂得的情况以及本人的观点输送 出去.
下战书的时候,刚简单谈了一下Google退出大陆对Android影响.
当初简略谈一下Social Game市场的一些情形.
1、简单说一下Facebook市场的情况.
假如你关注Inside Social Game每周的讲演,你会发明,TOP10的游戏都被Zynga、Playfish、Playdom等垄断 着.
在国内无比NB的腾讯曾经偷偷的Facebook上放出了"QQ农场"的Facebook版本,但是,后果 并不好.Facebook市场现在已经不是谁的作品NB谁就有市场的局面了,现在,领有获取用户才能的开发 商才是老大.
这导致Facebook市场构成了寡头垄断的局势.
2、回到海内市场,国内市场现在的情况是平台商即开发商.
人人网刚开放的时候,自己做的利用都是基本性服务的.但是,去年开端,皇冠足球网址大全www.ra6999.com,人人网推出了自己的社交游戏品牌mm人人游戏,推出了人人农场、人人餐厅等完整抄袭的社交游戏 .
这象征着,同样在人人网这个平台上,人人网会将推广、用户导入等资源向自己的游戏倾斜.
这导致的成果是用户都去玩人人网自己出品的游戏了,原来收入就不高的市场被平台商给剥夺一块, 这就是现状.
3、说完人人,来谈一下开心网.
我不得不否认,开心网在社交游戏这块的把控力方面确实很强,我说的把控力重要是游戏推出的时间节奏以及up date等.但是,开心网现在还是是一个关闭的体系.
据我得到的牢靠新闻,开心网目前正在与国内多少个比拟的Social Game开发商进行配合,采取结合开发联合经营的模式运作Social Game.
简单说了这么多,我想说的观点是:
1、Facebook市场不好做了.
起因是,强有力的推广渠道导致以Zynga为代表的专业开发商可以在很短的时光内将新产品用户 量进步.
此外,Zynga通过"剽窃"+"改良"晋升游戏品德,进而通过渠道获取用户,这导致了具备翻新力、然而不 渠道的开发商无比苦楚.
2、国内市场是平台方的市场.
人人网的"人人游戏"、开心网和白社会目前还没开放.
国内市场的确是无比怪异.这个市场,你说放弃吧.用户量在那里,不废弃吧.受平台的气.
而社交游戏开发商对平台商是"敢怒不敢言.
3、哇.日本市场.
热酷在日本市场的成功是值得夸奖的.
智明星通在台湾市场的胜利也是值得称颂的.
对于这个市场,坦诚的讲,我了解的不是良多.
不外,我信任,日本市场跟台湾市场是中国社交游戏开发商最好拓展的国际市场.
原文链接:http://plusapp.com/?p=35
P.S:4月8日晚上,你能够来搜狐听热酷传媒CEO刘勇是如何做日本市场的.
博客练习营第48期:社交游戏开发商热酷传媒CEO刘勇做客
http://bokexunlianying.blog.sohu.com/147453156.html
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Old 07-28-2011, 03:22 AM   #2
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