Microsoft search share continues its slow upward

The October comScore numbers are in and Microsoft has inched upward for an additional month with its Bing search engine.In October, Bing reached 9.9 percent, when it comes to percentage share of U.S. searches. Bing hit 9.4 % in September, comScore;s data signifies.Bing;s development came at Yahoo;s — not Google;s — expense, however. According to comScore, Yahoo was down to 18.0 % share in October, from 18.8 % in September. Meanwhile, Google;s U.S. lookup share rose to 65.4 in October,from 64.nine in September, based on comScore;s information.In October, Microsoft began rolling out a number of enhancements to Bing, culminating in a bigger “2.0″ fall refresh last week.
If Microsoft;s lookup game plan is built on the idea of growing share substantially by combining forces with Yahoo, Yahoo;s continuing share loss is looking less and less likely to shore up that plan.