We've had Google Suggest (the suggestion part of Google Instant) since August 2008. As soon as it appeared, it warranted a closer look by search marketers. And that's been happening more and more since the launch. Indeed,
mac brush set SEO and SEO Copywriting - Seed Academy, this week alone, there were two excellent articles on the importance of Google Suggest that came out BEFORE the Google Instant news:
About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He's a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land's SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google Buzz and microblogs on Twitter as @ dannysullivan. See more articles by Danny Sullivan
Keyword Research with Google Suggest Could Add 5,000 Visitors a Day!, Marketing Pilgrim
How to Actually Use Google Suggest Feature for Keyword Research and Beyond, Search Engine Journal
No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It's about building good content, understanding the ways people might seek it - including the words they might use - and ensuring the content is search engine friendly along with being human friendly.
We've had predictions that SEO is dead going back as far as 1997. I covered many of these in my Is SEO Dead? 1997 Prediction,
tory burch shoes SEO Live to Write - Write to Live, Meet 2009 Reality article from last year. If I'm wrong, and SEO is dying, it's sure taking its sweet time.
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I don't think SEO is dying. I do think SEO has changed and will continue to change as search itself changes. That's what makes it an exciting industry.
SEO stands for
There are these things called
SEO is about understanding how these search engines get their information and what should be done to gain free traffic from them. SEOs - and search marketers in general - understand the process of search, and they tap into that process to attract visitors.
Google Instant is simply people searching at warp speed. Rather than getting their search results during a search session that might take several minutes, now they might get their answers within a minute. But they're still searching. They're still getting results. And those results can be influenced by SEO,
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Amazon.co.uk SEO books from O'Reilly, just as they always have.
SEO doesn't mean getting traffic just from Google.
SEO doesn't mean getting traffic just from web pages that are in Google.
SEO doesn't mean getting traffic just from keywords that were entered into Google. Shaking your phone to get Urbanspoon's restaurant results is a search.
Google Instant reemphasizes the need to do keyword research by examining suggestions, but that was already part of the SEO landscape for ages - not just from the introduction of Google Suggest but going back to suggestions that many search engines have shown within actual results as part of query refinement features.
If we're going to examine if reports of SEO's death are premature, let's start with a common definition, which I'll draw from Search Engine Land's own What Is SEO / Search Engine Optimization? primer:
Google's press conference about Google Instant hadn't even ended yesterday when the question of posts and was even asked about formally during the event's Q & A (the answer was no, twice over, by the way).
No, Google Instant isn't killing SEO. In fact, nothing's going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.
In addition, SEO includes the process of keyword research. That's why back in 2005, when Robert Scoble crowed about doing back.
In terms of keyword research, Google Instant means the need to look even more closely as some of the suggestions that Google provides in the search box. But that's not new.
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What isn't SEO? Narrow definitions:
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