China declined apt be consumer -oriented blog war

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◎ Hu Yong, Associate Professor of Journalism and Communication, Peking University -
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2010 年 11 months, and Netease,Supras, a former deputy editor to join a workshop, he compared the four micro-Bo portal strategy, said: Sina is a strategic-level products, NetEase is a transformational product,Supra Trinity NS Shoes, is a sniper-type products, Tencent, Sohu is the retinue products. -
his specific explanation: Sina microblogging is a strategic-level products, ponderous features, open, use the platform strategy, medium, technology and celebrity strategy; NetEase is a light function, tied up and to the centre to change the specifics of the media into products; Tencent is the heaviness feature, bundled, the media and somebody strategy of attacks on the specifics of products; Sohu is the emulating products. -
this detailing I sent apt the micro-blog above Sina after the remarks caused many consumers. @ Shen tone, said: personal feeling, microblogging namely the life of Sina, Tencent namely the alarm of his life leather,Supra TK Society Shoes, Netease is fatalistic, Sohu is do no believe life; @ V Boa Bin said: take the production to talk Sina, Tencent money speak , Sohu governors talk as themselves, NetEase does not speak; @ caryzou said: Sina revive microblogging is a single, Tencent vitamins, Sohu Netease as health care products, first dining,Supra Indy NS Shoes, it ought be not damage. -
Indeed, the entry is currently creature fought over the four micro-blog the huge bread. This situation occurred in the two clashing premise: First, the author of Twitter microblogging can not enter China; the other, just like the before blog, defeated entry dedicated microblogging site. If we say, Twitter is just a product class in the U.S. innovation, but in China, microblogging has slowly evolved into a platform-level competition. -
This platform-level competition
Sina and Tencent's body in the most apparent. Looking by China's Internet business evolution process, value, the two camps are very different. Look closely you will find that compared to those who are further the beyond who have a general characteristic: they are the platform of the company. The fact that fate has cornered, entirely certified by the U.S. Internet observers Kevin Kelly summarized the development of the Internet industry, a mysterious truth: product-level innovation and company-level innovation, and eventually lost to platform-level innovation, the only platform-level the overall impact of the innovation have all the strength and depth of change and create new market space and long-term vitality. Just one example: Once the IM began to build itself into a super-platform, Tencent switching to content, but can accessible surpass the 3 orthodox portal, quickly occupied the largest portal service provider's location. -
further compare the in brand advertising, which may explain why the micro-Sina Bo as a microblogging transfer, it must not grant ourselves to change in the situation in the content of any slip in, otherwise it will instantly endanger the behave of the; Second, Sina has long been struggling to find out direction, microblogging it provides access to the Internet the next wag of the tide - a golden chance to social network, nevertheless still distant back the clear profit prototype; Third, and most importantly, Sina saw his transfiguration platform type potential for the enterprise, depending on changes to the platform microblogging, Sina for the first time have a comeback in China's Internet industry in the first camp opportunities. -
This likewise explains why the fight is maximum Tencent below strength. Tencent has done half-hearted to rolling while I see behind, only to ascertain Sina to their metropolis has been under attack, and the use of offensive arms, if it fair had also many investment is promising to be generated internally microblogging. Compared to the Snow line of barricade. Attention and are concerned, private letters, Swarm, effortless sharing, communication entire the period, entire of the amount of QQ may posture a significant erosion. -
I Battle Tencent and Sina, understood as the combat microcomputer In the time you were online all daytime, you will hang on what application, and always give response? At 1 time, this issue is the static Q & QQ, now, Sina microblogging convert different momentous discretion. And one day some time and exertion are Therefore, it is limited to users contend for care, Tencent anyone case can not lose the battle. -
Tencent unprecedented for a single scamper TV ads in the CCTV business, hiring micro Liu Bo and Karen Mok as the talker for Tencent. Tencent microblogging also sponsored the Public users constitute a lusty foundation microblogging Tencent, QQ users can rapidly pulled up by tying the digit of users, but the question is, Sina and use their first-mover vantage, China has successfully invested the decline of celebrity and media blog of the path, resulting Tencent had to take the same strategy, which limits its innovation. However, Tencent's strength, after all, should not be overlooked, so the next few years, most of China's Internet industry Aspect, is also very likely to rewrite the plenary industry, competition is a pattern of Tencent and Sina microblogging war. As mentioned earlier, this will be a platform for war, not to advert, microblogging is extra natural characteristics of this platform for mobile devices increase in the Battle of the characteristics of mobile Internet platform, so that this war has become more intriguing. -
As Sohu, Charles Zhang personally go into battle, as a product director for Sohu as concentrating on micro-Bo, but the distinction remains to be assertive. Zhang ample knowing of place: know a tiny bit late, but Zhang will obviously not meet only a fanatic. 'd Netease, either former deputy editor who said, microblogging to a differ approximate. Netease in the heading, thread, etc. have good performance products, and its mighty amending maneuvering capacity needs and the competence of Internet users from the production of a nice medley. -
Overall, Sina microblogging on the product's ease of use, high-quality user feedback on the incipient and on the openness of third-party developers, and are temporarily guiding . But have to say, each is highly competitive micro-Bo homogeneity. Moreover, China also has some inherent decline of Bo: redundant accent on celebrity microblogging products marred due among the equality; media cause the exaggeration of the absence of respect for the user, such as the manifold solitude settings are not satisfactory; peerless micro-Bo Chinese Internet norm is complicated to have real In such circumstances, if any of the microblogging war expectations, it is hoped that each really the -
microblogging empowerment of the individual unprecedented power to influence the Internet. They use the new middle to do, how to do, and who together,2011 Supra Shoes, can all be decided by their own object. Bo and other networks using micro-application tools for community building, people can follow the transformation of their own needs and aspirations of the Internet, but abandoned the expense of commercial interests. Most companies have by far recognize this basic truth, still in the blind pursuance of those They believe they can come freely to users rush and, therefore, can not flee looking the fate of one mode of destruction. -
say namely Bo is not in the declaration namely the commercialization of mini hard area? Not necessarily. High-tech industry has long been the technology existed among users and business folk a The former creation and lively use of new petitions is constantly for This is of course one oversimplified generalization, for the 2 are not diametrically disapproved, it may overlap with each other. However, the mutation of high-tech history has repeatedly proven that the most revolutionary applications often do not come from commercial organizations,Supra Shoes UK, merely from a love of allegiance to the web users. These people are most interested in is So, amuse do not preponderate over the interests of users on the business. -
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