K-Swiss-The Classic Story,
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Two brothers, Art and Earnest Brunner moved from Switzerland to California where they become avid tennis players. They founded the k swiss basketball shoes company to provide tennis players with stylish footwear designed to give them the moveability,
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The first leather k swiss basketball shoes, entirely white in color,k swiss basketball shoes called "the Classic"was introduced to the world at the 1966 Wimbledon championship. The brothers used only the best quality materials they could purchase,
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They used a unique three piece design for the Classic' upper,
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k swiss basketball shoes also offered to re-sole the shoes once the bottom had worn out. The Classic become a favorite not only amongst tennis players of the era but most people livingand touring the West Coast, like for instance during the 1970s the Japanese immigrants and tourist created a cult-like status for thek swiss basketball shoes back in Japan.
Although the Classic is not used on court anymore,
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flourished without the need to run any advertising campaigns,
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As the athletec industry trends changed,
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