Market operation ideas - Qzone log

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70270 2010 年 06 月 07 日 17:39 Reading (loading. ..) Comments (1) Category: self-taught
market
Keywords: quantization, propaganda theme continued, no agency fees
media business model of regional cooperation:
1, marketing work in the follow-up of the market will work to strengthen media cooperation to achieve quantify the effect, increase the amount of news dispatch to strengthen the news media in a kind of press the amount of publicity at some stage a unified theme, soft paper consistent, sustained publicity. (Head of marketing)
2, head of marketing, promotional work in the follow-up team with the objective of promoting regional media delivery. (Marketing Department is responsible for)
3, to strengthen the second category, three types of media, co-marketing activities, many two, three media need to do some activities to promote and improve the visibility of their websites to bring traffic through continuous with the 2,3 class website to cooperate and expand publicity radiating, cooperation activities can be taken as a point card with the QB and prizes, monthly budget 500 QB, 1000 元 point card. Class 2 through cooperation to strengthen cooperation between the media,la gear, continue to promote a basis for follow-up. (Promotion Department is responsible for)
4, project work too often, resulting in waste of resources, the Ministry website, the promotion of the follow-up work, each project will be made 1 week -2 weeks in advance gaining publicity.
specific tasks are as follows:
1, a day to complete a class Web site of press 40, the monthly 10 illustrations, 5 topics. (Marketing Department is responsible for)
2, soft paper 50 a month to complete (head of marketing)
3, the daily completion of two, three sites of press 60 sites. (Promotion Department is responsible for)
4, completion of the second week, three types of cooperative activities site 2. (Promotion Department is responsible for)

business cooperation: comprehensive start business cooperation,la gear originals, identify the target audience consistent partner, the second related to a fixed monthly business cooperation. Increase brand exposure, it is recommended to establish an appropriate system of incentives to promote cooperation in some reward employees.
PR Marketing: product positioning, identify the bright spots of marketing, manufacturing, communication media, expand the dissemination plane.
regional operations: reduce the \IDC's cost savings, pre-successful regional training 2-3 carriers, accumulated experience of successful operation, follow-up investment to expand regional operations. Taken in individual areas can be considered a one-time buy-out approach, the regional power of attorney to sell, to achieve rapid recovery of costs. Operations staff can recommend all regional carriers, co-operation can achieve in a certain reward.
official website of reform: Official promotional messages received as a player after the first exposure to official information, image, and its content is particularly important, current The official website features information and the page design needs to change
Market speculation speculation

concept ideas: a promotional theme each month the first phase of the game continued to promote publicity
core themes: the idea of \the memory of the old players!
\point of nostalgia was in the \Then open this new service through the promotion of policies, the old players giving 500 ingot, open service twice 3 days, 1 month speculation period.

core theme of the second phase of the game promotion: launch of \, \Stimulate the curiosity of the player, the greatest concern to attract players. Sino-Japanese War as a selling point now have more piece of information, will serve as the focus of the second phase of the subject of speculation, the speculation activities in the first phase of preparing material for the Sino-Japanese war.
1, the major forum for the first leg of Japan issued the relevant historical documents.
2, making Da Guizi the flash, flash set in the Sino-Japanese War theme entry: \In Jagged forum, and some military sites, and more serious emotional hatred of Japan to spread the website, (plans to release 1000 Forum)
3, Jagged forum, flying military and other military website advertising, the concept of warm-up before the opening piece of information.
4,la gear footwear, kill the Japanese army conscription order, open the map to kill Japanese, may be appropriate to the Association Web site ads. Award established to kill Japanese. Japanese Association team called to kill,la gear womens shoes, to kill most Japanese Association awards.

central theme of the third stage of the game promotion: QB release sent to the concept of playing the game. Celebration launched the first anniversary, play play send QB concept.
way with promotional marketing, the use of Q coins favorite Internet users, with Q coins in the broad influence of Internet users, an upgrade by going to the game bundled with Q coins, as the primary attraction of conditions to attract players into the game.
rapidly through the campaign will pull like the QB of the players to become our new players, in order to be able to quickly lay a reputation in the minds of players and to improve communication speed, activity is followed, if the surface through the active expansion of communication to reach the population spread The purpose is the most important, we need to develop a promotional theme, both: \

activity performance:
game levels time reward items ; winning percentage of estimated cost Note
old players new players repair 520-30
2 minutes 1.30-2.00 hours
provides 10 QB, in order to increase credibility, the first phase of activities in the way of 100% conversion limit for the new player registration, the registration must fill in when the real QQ, receive a special prize must go to event page, fill in the account, Select the server and fill in QQ, after official confirmation
24 hours in the delta to the players to QQ, you can set each IP can only be converted once, so as to avoid brush No. ; the beginning of 10 million players into the game
3 Revised 590-120 minutes 3-5 hours ;
send 20QB, 50% chance, as long as the players reach 25, after the first recipients of Q coins have some of the activities of the trust will continue to participate in activities, 50% of the winning players rate of stimulus continue to strive for awards, receive a special prize must go to event page, fill in the account, select the server, and completing QQ, after official confirmation within 24 hours after the Delta to the players to go QQ 50,000 players to reach this level, under the premise repair 15-8
4 hours more than 15 hours ;
to 35 players after the game has begun to experience the fun of **, and this time, the players other than the substance of the game is no longer valued, they now need is the virtual game items, and then open exchange page at this time, the availability of any leveling to 35 a reward of 150 gold ingot. Receive a special prize must go to event page, fill in the account, select the server, after official confirmation within 24 hours after the account of the delta to the players to 30,000 players to achieve this level of

purpose of promoting tension New, when a player reaches a certain level, the player of the game in mind the relative trade-offs have been forming, the time value of the game is much greater extent in the set with the promotions of products,la gears, subsequent promotion will focus on interesting online activities attract them to retain players.

central theme of the fourth stage of the game promotion: the concept of class of single machine online games online games
What is the class of single machine: the popular class of single machine understanding of online games is the \MMORPG RPG game is the originator of online games in China has a huge user base population, the number of single player RPG's definitely not inferior to any one of the online game now, so to speak: \online games players, players in the game, there is no single users play online games, but the network does not play the game there is no single user. So the user is based on the online game based on the single user.
and this we pass play \channels of publicity and attract users to add it to our stand-alone game.
** in the early game, there is a promotional concept: fully subvert the Korean tour Daguai generous upgrade concept, giving players multiple gaming experience, the game will be subversive to Han Yu as the representative of generous upgrade Daguai silly idea, no longer exist in isolation the role of classification. Players will experience a more realistic growth process, and according to their preferences very different growth path: exploration, practice, friends.
introduction of the concept class of single machine online games, the \stand-alone RPG, very close, so as to attract love to play single player RPG's attention.

events & publicity arrangements:
1, on the \stand-alone or network games. used to explore the advantages of stand-alone RPG, and ** OL similarities with the stand-alone packaging, refuting the current network does not play the game of foot, seized the opportunity ** OL online games in their efforts to make up for the game the lack of efforts of the player's attention to focus on the game.
2, then this class during the launching of a single concept of online advertising, ads can be devoted to a single user's Web site more , increase in the level of investment in the media of the soft paper!
3, released product package, search for agents in the class of single machine online games based on the concept to sell stand-alone game mode of foreign sales. by channels it controls the client arrival rate increases.
central theme of the fifth stage of the game promotion:: celebrity with the opposite, to break the traditional way of using positive character information, users on the network using some negative image aversion to enhance the visibility of the game, in order to expand its activities to create conditions for the spread to the population,la gear light, can be interspersed in the active set higher rate of transmission through the network to the network celebrity campaign, using the popular spoof of the network elements in the game Jokes such as: \foot monster in the game looks like hibiscus color, Zude, Deng Jianguo and other figures, the use of negative images of their networks, triggering the curiosity of users and their hatred, for these networks are too many celebrities who did not work because of its limitations, in order to maintain its Some popular topics are also urgently needed to maintain its popularity. Will also use the topic of its own to fry themselves, so as to achieve the purpose of wider dissemination and better co-ordination of the activities of pre-launch publicity rally.



product optimization: design marketing props, fun online activities to enhance and optimize product development follow-up.
1, fight on the player's preferences, products sold props to enhance the design
2, to enhance the fun of online activities, to a certain promotional period to strengthen the brand online activities on the day of speculation Cheong.
3, the follow-up to optimize product development, research and development with the production of information required sheet.