Chapter SNS market and competition ,
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SNS is not an application of the product, but as a technology platform like WINDOWS. SNS can be amplified on the platform in its own applications developers with many similar products, but this is not the core of the market worth of the SNS.
SNS server resources for those who do not, but the ability to create a strong information, requires a lot of free web applications to provide individuals and small businesses a new network operating system. Those with one or several devices to individuals or companies,
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SNS market position:
help everybody via their own hand equipment in the network play to their strength in the medium does not require the server control.
immediately the Internet, those where the most money? The higher the place of user participation the more money
1. 1000 万 when online QQ users, their behavior on QQ 98% by txt talk. QQ company has 30,000 kinds of back-end server equipment, and comprise telecom operators in establishing a proprietary engine apartment.
analysis: the QQ network, users get involved, they are not simply explore the Web. Users to participate in the activities of the network, their activity is very high
proof:. QQ last year with telecommunications operators and the advertising revenue turnover of 1.8 billion.
2. 100 million online gamers while playing online approximately 12 online games. Which occupies 70% of the grand simultaneous users. The company has 20,000 grand diversity of back-end server equipment, and include telecom operators in erection a proprietary engine room.
analysis: In the online game market, the user is a quite addictive course to get involved in. Because they and the opponents play is joy. Proof: The market in China has now grown to 36 billion market.
3. SKYPE Internet phone, 200 million folk international at the same time online. It demands only 50MB of bandwidth, and two big servers, because it is the P2P network model.
analysis: the orthodox telephone communication. As free, we go into. Users to communicate through Internet telephony, effectively due to free.
prove: SKYPE has therefore sold a large number of technology licensing, has received by fewest $ 100 million in revenue.
5. Sina has become the largest portal site, their users the most.
analysis: user Sina is to see things.
proof: equitable see at the user more. Income is not many. Sina is a grand detailing of the gain, allowing users to not only look at the internet's largest network of gold.
6. GOOGLE search engine, the world's most Internet companies have a market value.
analysis: to help users find information on the Internet site, users have the ability to find information.
prove: GOOGLE allows users to partake in large-scale network, it has convert the most successful Internet companies.
7. EBAY auction site
Analysis: EBAY is the first conducive Internet companies, and most have a market value of Internet companies
analysis: for the transaction, communicating information between users is the largest sum of .
that: allow users to communicate with every other, communicate more profoundly, the greater business opportunities.
evidence: ahead of allows the user involved the use of Internet applications, such as QQ, Shanda games, call calls are with the obvious profitability. The gist is: user involvement.
SNS-related money market data
said:
1. Instant messaging applications: nearly 500 million users in the use of this type of instant messaging software QQ to chat. Has been profitable, revenue is estimated $ 1 billion.
2. Voice communications: SKYPE, 4500 people downloaded, it is estimated more than 5 million lively users. Has been profitable, revenue estimates: $ 100 million.
3. Types based on BT, GNUTELLA sharing users to download software: oblique profit, revenue estimates: $ 200 million.
4. Network TV, has been estimated that asset invested: $ 10 billion.
5. Content Copyright digital treatment, depends ashore the valid process. Market size: incalculable.
6. Videophone: technology is not perfect, there are some carriers in the test.
7. Online Game: respective SNS game without the server's network, has $ 10 billion market, 15 million actors.
8. 3G mobile SNS applications: virgin. Market in the $ 100 billion.
9. The SNS market applications: virgin. Market in the $ 100 billion.
how numerous companies in investing in the development and SNS-related technologies:
1. Microsoft to GROOVE enter;
2. SUN company to sponsor into the JXTA community, is a core associate in the SNS, but no control over the JXTA;
3. IBM, the concept of access to the grid;
4. HP and INTEL Corporation, in mandate to optimize the chip to do to enter;
5. Cisco began apt design P2P router;
6. NOKIA mobile phone companies in the P2P on investment;
7. More than 1,500 small and middle sized companies to enter;
8. About 50,000 developers. They are the altitude software aptitude.
market overall impression:
since 1990, in the forefront of the technical community, has begun some research on the feasibility of P2P technology, through 15 years of development, P2P networks because the soil (more powerful computers and broadband penetration) have produced. Internet technology from the server database, middleware to WEB services have worked through a stage of vigorous evolution. But now, companies have achieved that there is not deeper user involvement, only as ad pages as the site, make money, even EBAY, there are such problems. GOOGLE can likewise receive revenue only from advertising, because the vast bulk of users search for message is catered at advertising messages (including the manufacture of so-called **** News). But the network that allows users to participate in applications such as online games and instant messaging, exhibited a mighty vitality, copy the user's ability is far greater than the jail additional applications.
mall was created, in today's society, people-oriented, not a company-oriented. The company only for private services, but can not control people's behavior. The more control, creativity, the lower the information, the information the lower the creativity that will outcome in product equipment, upkeep of infrastructure, including the manufacture of user information **** can not discern the hereafter.
use of the Internet's root value of the information that is personal information who can liberate creativity, who can stand in front of the wave of the Internet. SNS market principles of personal social networks is that many companies emulate this self-righteous, do not see the wave.
SNS how to compete
1. SNS is to build a network infrastructure software,
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QQ, MSN, Shanda games, Sina portal, GOOGLE-style search engine, EBAY converge on auction sites, download sites focus on Internet companies absence such a large number of hardware investment and labor operating prices. They either are behind the injection of attempt capital to development.
their type of application can also be reflected in the SNS on, but SNS and their significant difference is: SNS operation of these applications is to rely on the user's machine and network bandwidth, rather than relying on SNS for this company.
SNS is no need to flame money on the hardware investment, but the SNS must find the best software talent, the best use of people resources.
2. Burn from the Internet company can not give up vested interests, and at the same level with the SNS championship.
inconceivable that an day, QQ will give up it has created more than 30,000 servers including the network, and self-destruction has been reached with the telecom commerce revenue prototype. This will destroy the listed corporation, ambition house a great digit of service personnel without food to dine.
SNS has no such burden, SNS's mission is to look for in hiring the best software talent.
3. Technology is the total guiding edge time
SNS builder of the two, though the application has been created in more than MSN, QQ, BT such software more powerful. To be a tiny sale investment, MSN, QQ, BT products like software class, much less in benefits. SNS founder and no a intention in which to contest with them, yet to create one all-encompassing P2P network industries. The starting point and goal of technology related to non-competitors can be likened to these, unless they SNS such for to establish a current Internet platform.
but have been waiting for this unit of time can not meet these so-called big companies to argue. SNS actuator, founder of work at least one year of any potential competitors.
help you understand the elementary features of the software manufacture a few suggestions:
4. Software will be capable to make money, this is a joke. Therefore, SNS has its own solitary avails!
software and other products alternatively technologies are very another, each line of code is characteristic to an individual to create a team. Theory can be studied, the code can be copied,
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If you can do to invest 10 million class B software, if the investment is 500 million, will be able to make A-level software. It was a joke. From DOS, WINDOWS, OFFICE these heavyweight software to LINUX is not a team first produced, but one human, two people, no more than five people to do first out. This is the mystery? When technology made the first version, the follow-up to connect the people only in the structure of the founder to do to develop the second innovation! ! This time circular only to get funding and team management role. Otherwise, the face of software inventions, these resources are naught.
give dissimilar instance of playing the game, DOOM3 the core code from start to finish is called Koumac were written. The core code pedestal that is also a grand game of found sprinting. Mechanism for the migrate of prerogatives without Koumac, game development company to do everything out of those! Koumac is Bill Gates called the greatest software house! Junior lofty school, high very skinny, his contempt for the characteristics of large companies.
5. Many stood on the stage of the IT heroes do not see the simple fact
from Microsoft to IBM, and even the experts do a lot of P2P software, they do not like the founder of SNS as trend. Most people meditation that P2P is serviceable, but we calculate they do not see: P2P WEB Internet more than the ability to motivate the production of information, and information richness and quality is the foundation on which to develop the Internet, not machines or software. Machine just aboutftware for people who create information services.
SNS founder of a array of procedures are developed around: how to play the individual's ability to create information, and finally to help the companies who manufacture the information on how to provide information to consumers fairly, rather than encourage their advertising spam stupidity of mankind. On the opposed, a large number of so-called successful Internet companies each day to instill human ignorance and backwardness of commercial products in the portal's family sheet full of spam, people patiently. Including EBAY this site, you are not doing what a fair handle. QQ such communications provider,
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6. Do people must memorize to promote the software to make you successful
when an original idea in the premier edition of the software in the market, your basic job is not to persist pondering your original idea, but how to make this The original idea for your developers and users to understand to understand and help the user to pat its potential. This is called the user to enter the market for your invention stage.
SNS compared with competitors, merely one of the elemental founders of technology and motifs and conceptions. However, if access to SNS patronize of like-minded, located in the center to enhance, preferably than profit-oriented to be a little money on fishing, SNS is traveling light, set off with confidence.
afterward want to make money do not matter,
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SNS introduces {private} social {web} ( C)
virtually that
Hybrid Mode
