,
Canon EOS 7D
I know it seems as if it does. I know that every last panderer and pundit is obsessed about whether the
iPhone 5 will arrive on September 7. Or not. Or perhaps some time in October. Or not.
iPhone 5 isn't,
Samsung Series 9 NP900X3A, though, a product launch. Any more than was iPhone 4. These things,
Sony HVR-Z7U, these unveilings of a new gadget,
Thinkpad w520, a new eco-system,
Canon XHA1S, a new personal best friend are called events for a reason.
Many will insist that Apple's previous habits dictate its future behavior. Others will speculate as to whether iPhone 5 will be a relatively minor upgrade or some sort of magical,
hp IDS 2540P, revolutionary device that will change human behavior faster than the election of Ron Paul.
"When I'm happy,
Panasonic AG-HMC40, you'll be happy."
They are movies. They are blockbusters. They are, in short,
Sony HXR-NX5U, theatrical releases.
Most importantly,
Canon EOS 7D 70-300MM Lens, the show must have a final cut with which the auteur is happy. The show has to have a marketing campaign that delivers a simple--and definitely emotional--message. The show has to make the audience excited beyond reason and the media tense beyond deadline.
The show isn't always dictated to by habit. Oscar-winning movies don't always launch in the four or five weeks before Christmas. Even "American Idol" managed to completely tear asunder the nation's summer TV habits.
In the end,
Sony HDR-HC7, though,
Toshiba Tecra R840-S8430, it comes back to the show.
The lack of an announcement,
Panasonic AG HPX170, the lack of certainty,
Apple MacBook Pro 2009, the lack of even a reliable rumor suggests only one thing: the show isn't ready.
When it is,
Canon XH A1, the date will come quickly,
HP EliteBook 8740w XT909UT, the excitement will build exponentially and the auteur will feel sure that,
Canon XL H1S, yet again,
Canon Vixia HF11, he can create an experience that his rivals will loathe,
Apple MacBook Pro 2007 Edition, just as much as they will admire.
The show needs talk. It needs more words from more mouths in more ways in order to seem-- no, in order to be-- larger than a phone,
Sony NEXVG10 Interchangeable Lens Handycam Camcorder, a gadget,
Sony HDR-CX7, a product.
(Credit: CC Whatcounts/Flickr)
It's tough to keep the show coming. It's tough to keep them guessing. It's tough to be an auteur. But somebody's got to do it.
Apple doesn't do product launches.
The auteur cares less whether it's September or October. He cares more about whether the show will dominate hearts and therefore minds.
The show's producers need to make the auteur happy by ensuring that the distributors are primed,
Sony HDR-CX12, the prints are perfect,
HP EliteBook 8540W XT904UT, and the infrastructure is in place for a mass worldwide audience.
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