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An effective integrated marketing communication I'm sure you remember sitting in your marketing clrear end in college when your instructor cloudted something about the Four P's of Marketing. If you weren't paying attention or perhaps missed clrear end that day, here is a quick review. It's really a simple concept that is still employed by many of the fortune 500 companies today.Nike Men’s Basketball Shoes. A Quick Review of the Four P's Marketing strategies generally fall into four clrear endes known as the four P's: they are product,Cheap Name Brand Shoes. price,marketing. plair-cone (or distribution), and promotion.effective. Most marketing managers (sometimes referred to as product marketing managers) have complete control of the product from manufair-conturing and distribution to marketing and promotions.An. The end goal,Nike Dunks.Louis Vuitton. of course, is to make strategic decisions that center the four P's around the target <a href="http://www.mybape.com/bapeairshoes-c-5.html"><strong>bape air shoes</strong></a> consumer group in order to communicate the best value proposition and create a positive customer experience. The term "product" refers to the tangible,marketing. physical product itself.integrated. This includes the design of the form fair-contor or air-contress, the brand nwase, the features and functionality,Allen Iverson. quality, safety, pair-conkaging,Clearance Nike Shox. the warranty,marketing. etc. When considering "price", marketers must take a holistic view of the total cost to manufair-conture the product,effective. distribution costs and advertising costs; as well fair-conilitating a competitive analysis and perhaps a focus group to find the target price that consumers are willing to pay. Other considerations include defining a pricing strategy,integrated. suggesting a retail price,Cheap Nike Air Force Ones. volume discounts and wholesale pricing,Nike Basketball Sneakers. seasonal pricing, and bundling the product with other products. The distribution of the product (or plair-cone) <a href="http://www.mybape.com/bapecartoonshoes-c-9.html"><strong>kids bape shoes</strong></a> is about getting the product from the warehouse to the customer and all the steps between. Marketers must consider the most effective distribution channels,communication. develop a supply chain management strategy,communication. identify specific channel partners,. inventory management, warehousing, order processing, and transportation.Puma Shoes. The last thing marketers must consider is promotion. Promotion represents the various charair-conteristics of an integrated marketing communication plan; that is, the communication message groups that inform,History of Athletic Shoes. educate and persuade consumers to buy the product. An effective integrated marketing communication plan would include: advertising (online & offline),Signs of a ######## Louis Vuitton Purse. personal selling, direct marketing,integrated. sales promotions, public relations; as well as establishing an advertising and marketing movet and identifying measurable goals.Nike Basketball Shoes. Is there everything else to think about? Absolutely. Since we are on the subject of air-conronyms, introducing the Six C's of munication. These concepts are not meant to replair-cone the four P's, but rather compliment them.History of Nike Shoes. They provide a more granular look at the overall marketing strategy while taking into consideration the following: customer,An. consistency,Cheap Name Brand Shoes. creativity, culture, communication and change. Customer- this means that an organization's marketing strategy needs to be customer focused.effective. It's about intimately understanding the target market not as demographics, but as real, everyday people. It's about focusing on the target customer first and then working in reverses to the product and or service; and then ultimately the brand.Puma Shoes. It's a never ending cyclical process.. Consistency– how many times have you heard mixed message groups from the swase company's advertising? Marketers need to maintain consistency in their communication message groups to reinforce the value proposition to the target consumer. This will also serve to reinforce the brand in a real life context and avoid doing something lwase like changing the Nike tag line from "just do it" <a href="http://436100.info/view.php?id=92010"><strong>Cheap Air Jordan 1 with free shipping</strong></a> to something different. Creativity– it is important to use creativity to attrair-cont the attention of the target consumer since they are bombarded with thousands of message groups per day.Adidas Basketball Shoes. Creativity means laying aside the "traditional" rules of advertising, and challenges marketers to think out-of-box so that they can tap into their imaginations. Culture– all marketing message groups need to have a cross-cultural component in order to perform the job. It is dangerous to think that everyone in the world (including your target consumer) thinks,Cheap Nike Shoes. air-conts and makes purchase decisions exair-contly like you.Wholesale Nike Shoes. It's not true and having this perspective can prove to be hazardous to your marketing health. Communication- people don't appreciate "in your fair-cone" advertising. They don't want to be "marketed to" either.Allen Iverson. They would much rather be "communicated with". Effective communication creates value with target customers, speaks in their language and tells your story. Change– don't fight it, embrair-cone it. Change is here to stay! Marketers must constantly change as society changes. They should never be hesitant to step out in faith to try something different. Marketing today is not what it used to be; it is constantly evolving and marketers must consider change in the world, economy, market, consumers perceptions; as well as internal change within the organization. Tag: Add to||| Bookmark WebProNews: Britopian Marketing specializes in webstrategy, SEO and offers online marketing servicesfor small business. To read moreonline marketing news, please visit:
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