TCL culture and sinking an eagle

TCL culture and sinking an eagle
; Source: Management of Communication Network: Wang is
TCL affects tens of thousands of investors, employees, and partners. The first half of 2005 and 2006, the continuous huge loss, so that this Li Dongsheng, a recent article, I agree with corporate culture started from, but that Li Dongsheng, problem-solving in the wrong direction. The customer's responsibility to advocate on the issue of shareholders is a fundamental responsibility, but
TCL long-standing TCL Long-term speculation led to problems of technology and talent critical growth bottlenecks TCL. The re-entry into the development of the provisions of TCL, Li Dongsheng, do require a deeper level of introspection and self-change. That is, if you do not change the core concept of strategic investment, R & D, personnel training, and Li Dongsheng, the development of the leadership style of the five key, TCL will sink along with Li Dongsheng.
The core concept of false

core concept of the brain like a hawk, eagle decided to act, if the brain is damaged, the result can be imagined. If I was an investment analyst, the core concept of interpretation of TCL, I will TCL rating to Because, TCL's core philosophy is only empty rhetoric and contradictory reality of management logic, can not regulate the management of TCL behavior, leading to a huge loss TCL.
central to the mission of the profits with the TCL sources. Business model is the nature of the mission orientation, indicating that the core source of profits, including what kind of business the way to resolve any questions who, what results to be achieved and value. Therefore, I hope the success of their organization's mission should be a clear limit, a clear focus on their business development, and strengthen a sustainable source of profits. For example,Love only once! , Wal-Mart's In contrast, let us look at the TCL's mission, Who is the TCL customers? Do not know. TCL to solve the customer's problem? Do not know. TCL good at doing? Do not know. TCL's revenues come from? Do not know. TCL What is the central source of profits? Do not know. In short, such as TCL do not know the core source of profits (core competencies) of the enterprise, must be in the
mission constraints on the strategic direction of the blind investment issues and TCL. Strategy (investment) is the essence of giving up, and give up what is the mission (business model) decision. In 1962, in bankruptcy, Medtronic (Medtronic) by venture capital concern. Investors demand for the company founder EarlBakken identify a mission, then I can transfer money to vote for Medtronic. So,Picture time on Monday, the first 16, Earl carefully worked out a With a clear mission, the irrational cut Medtronic products, cut staff, began to enter rapid development period, one after the invention, a product of a follow, but they are concentrated in areas of the company are good at the same time,monster beats by dre headphones, also conducted a number of acquisitions to strengthen their own advantage or to enter new fields. So far, the leader Medtronic any transfer of several, but all of these development decisions are with the corporate mission (focus on alleviating the pain of chronic diseases, practice) is consistent. The mission of the TCL and the relative ratio of Medtronic, we can see that TCL's strategy of investment-oriented issues. Extreme, invest in a street-side snack bar, game hall is in line with the strategic direction of the TCL. A large number of failed cases show that there is no clear, strong mandate to regulate corporate direction, it is difficult constraints of enterprises blind, impulsive investment.
mission of showing contempt TCL's Most (if not all) of the successful organization, introduce themselves straight to the point, we must first clear organizational mission, the organization what to do next. The TCL of the order is, first of all a history lesson, and then talk about the scale, and finally talk about ideas,power balance wristband au, and then after the mission into perspective. Question that this order, TCL culture focused on the subconscious, TCL is a lack of culture, the cultural connotation of the core is future-oriented thinking and insight into future trends. Meanwhile, after the mission into perspective, it indicates that TCL self-centered, short-term interest-oriented culture subconscious.
the same mission as the substantive content of the lack of vision is difficult to make everyone agree. Vision is the content of specific, target specific, vivid description of the visualization to motivate the entire organization to strive for. Samsung This clear ruler to Samsung staff see their But TCL's vision In the past, we have industry-leading concepts, or the Global 500. But who can say Secondly, what kind of services can represent the most innovative? Innovation focused on technological innovation, management innovation, or business model innovation? Meanwhile, with the chess champion to play basketball, play chess with the basketball championship, but also could be considered Third, business is business, every win in the fierce competition of enterprises, there are advocates also have opponents, it is easy to be in this era of 忽悠, do not use the modifier 忽悠 himself.
do not know who he is (mission) and what to do (vision), then how to do (value system) loses its meaning. Moreover, the core concept of writing TCL may not realize himself, TCL's value system has serious internal management logic conflict. Three consecutive business strategy, If you who wants to make a U.S. companies have yet to perfect the production of beef on the loss to close, is all to do the The To implement this self-contradictory, unrealistic value system, the result is that we do not value system seriously, how dry, but also how to do it. Because no matter how dry, can be found from a value system based on proven right.
the Constitution as the core concept of business
on enterprise development has enormous multiplying effect, the development must be rigorous. Constitution of the word, so that our society has experienced numerous hardships and led to today For businesses, in today's Therefore, TCL first step in cultural change, should change the current
short-sighted strategic investment
strategic investment can say is It is also the owner of the public from the private sector business leaders critical step in the transformation. Chinese companies short-lived,Picture time on Monday, the first 11,power balance Bracelet sale, and numerous shareholder
key strategic investment and speculative investment is not a result of the differences, but the rigorous process, and the processes behind the liability. Many bosses do not know However, a large number of shareholders involved in a major strategic investment is entirely different. Business leaders must be public shareholders, the shareholders responsible for every penny, regardless of profit or loss, should have a Strategic investment process, from the strategic choice to strategic decision-making, from the acquisition to add value to each step, each link must be ahead of in-depth thought and study and repeated argument.
strategic investment process first requires the acquisition and demonstration of corporate careful thought, TCL Apparently not. TCL for the about the fate of the acquisition of Thomson, Li Dongsheng, complete mergers and acquisitions, and Jack Welch in the If a high priority on the foreign equity, Li Dongsheng, can step down by this point. This problem has long been before the acquisition should be asked, and also to ask why the Welch, as well as what efforts before GE. Before the acquisition,Silly, Li Dongsheng, also led the management team accountable to shareholders, GE can not do, TCL how to do it. What will appear among issues that give shareholders any risks which the shareholders may mean that if a problem, the management team can take remedial measures. Before the acquisition of these problems do not ask, do not study, serious losses after the acquisition is not surprising.
IBMPC with Lenovo's purchase of a similar, TCL also guilty of Individual business leaders of the national inferiority complex about a large number of shareholders to determine the actual interests of the business, pay a high price to buy These For this problem, TCL at the time of acquisition, after the neglect of investment in the integration of hard work to make overly optimistic estimates. In practice, when the issue was led by the nose, overwhelmed by immediate problems, leading companies have lost their direction.
Acquisitions corporate structure and culture is a profound change, such change will disrupt existing business processes and methods. If not careful, could lead to corporate Therefore, successful enterprises in the acquisition, often have to study and analyze the corporate culture to ensure the smooth integration process. The TCL can be said that there is no relevant preparation, the result is the following years, Li Dongsheng, the This
the core of a successful strategy is to improve the investment decision-making process, in order to prevent romantic rational investment, speculative investment strategies, and to prevent vulnerability due to pre-think a small lead late in big trouble. In view of TCL European mergers and acquisitions, the entire investment is just one unrealistic imagination, virtually no strategic investment process, and finally a desire to be everywhere break the harsh reality of the issue, shareholders rights and interests of a typical case of great harm. Until recently, Li Dongsheng, also insisted that his investment decisions are correct. Li Dongsheng, continue to do so if the stubborn, turned the corner even as the European M & A, TCL will eventually