each from Beijing by Reporters Wu Wenkun
reorganization in the TCL Thomson a few years later, China's home appliance business is on the acquisition of overseas again.
associated with the acquisition of Sanyo Electric Matsushita Electric-related businesses after the restructuring in 2010, the logistics have been transferred, the semiconductor business, Sanyo Electric's white business has become a Panasonic from China's home appliance giant Haier Group. This is the first time in the history of mergers and acquisitions of Chinese enterprises Japanese electronics giant's core business.
acquisition of Thomson and TCL is China's home appliance industry as the failures than the acquisition of Haier Group, is widely regarded as a reasonable international layout.
Sanyo Haier then set white
According to Japanese media reports,
Jordan Sixty Plus 60, the Haier Group, Matsushita will acquire Sanyo Electric's white goods. Sanyo in Japan and Southeast Asia to washing machines,
Nike Air Jordan 19, refrigerators nearly 10 affiliated companies all of the shares and 700 billion yen in white goods business, with about 100 billion yen in sales price to Haier's 2,000 employees will be transferred to Ru Haier.
It is understood that Haier and Sanyo Electric Co. yesterday (July 28) in Qingdao Haier has been intent on the acquisition of Sanyo Electric in Japan, Indonesia, Malaysia,
Air Jordan 18 Retro, the Philippines and Vietnam, washing machines, refrigerators and other appliances business signed a memorandum of understanding.
Haier Group to provide the material shows, in addition to the above-mentioned regions Sanyo Electric washing machine, refrigerator R & D, manufacturing and sales of the acquired company's appliance and service business, including Sanyo AQUA washing machine brands and related brands In the acquisition of the column.
vice president of Sanyo Electric Co. said yesterday that the room charge, through the transfer of the Haier Group, Sanyo Electric washing machines and household refrigerator business, Sanyo Electric is involved in the transfer of employees with the opportunity to protect their employment , Sanyo Electric's business and to continue to develop.
However, Japanese media reported the acquisition of Haier Group, the amount has not been confirmed.
just signed a memorandum yesterday as the Haier Group, said the two sides will further consultation, cooperation related to the content may change. It is understood that the acquisition is expected at the end of September the two sides sign a formal agreement.
Haier, TCL will repeat the mistakes
this time by the Japanese media as desire to expand market share.
publicly available data, in 2010 global market share in refrigerators, Haier, Sanyo, respectively, accounting for 12.6%, 4.4%, respectively ranked the first, seventh; washing machine market share, accounting for two than 9.2%, 5.5%, respectively, ranked second, sixth. In addition, Sanyo washing machine market in Japan, Vietnam, the refrigerator market share of 15%, 30%.
Needless to say, after the acquisition of the international effects, scale effects will be magnified. Du, vice president of Haier Group, the country mirror, said the acquisition of Haier's overall development strategy is an important step to achieve future sustainable growth for Haier basis.
Hong Shibin industrial and economic commentators in the First, far away, the second is cultural differences, the three are taking on everything,
In his view, Haier has taken close to the acquisition strategy. Different European and American markets, Japan, Southeast Asia and China market has from the past, consumption habits and marketing structure similar characteristics, similar cultural backgrounds. It is understood that, since 1996, Haier has been in some Southeast Asian countries have established overseas production plants. The acquisition of Sanyo's technology, but also conducive to competition in the domestic market Haier response.
In addition, Haier entered the United States that year,
Scholar Yan Chong pick the wrong payment was deman, in different high-end market to build brand image, the acquisition appears to be more pragmatic. Hong Shibin that, in terms of the logistics chain, or chain, the effect is greater than the acquisition of the brand's sales role is towards the international Haier real sales strategy. This is also the home appliance industry in China return to international competition in the market-based strategy,
Chow Chow dog because the owner had gone without food or dri, from initial product abroad, to the brand abroad, sales abroad ultimately, build a
In addition, according to the agreement, the acquisition is completed, will achieve in the Japanese market Haier synchronous operation within a specified period > Related: Haier's acquisition of Sanyo Haier white road for 15 years and finally won the international sale of cost-effective acquisition of Sanyo Haier in white then set prices for the first time on the main business enterprise microblogging Recommended | SAN official micro- Bo
The first day home appliance giant Haier swallow t
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