Improving website rank to reach your target audience is possible through the application of social media monitoring to your search engine optimization (SEO). The best SEO is built organically through user-generated content, so it makes social media monitoring even more crucial .
n Support pay-per-click (PPC) campaigns. Using information about the search terms people use to find your product can help you identify and bid on keywords that are effective and inexpensive. You can also use the results to optimize landing pages with more relevant ad content, making the PPC cost less when Google analyzes the page.
n Bolster your link-
building strategy. Search engines want a variety of links from different sites,
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n Identify keywords. Selecting keywords to help search engines recognize your website is not an easy task. Technology offers the ability to aggregate words and phrases consumers use online and the sentiment surrounding them when talking about a brand,
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If you're interested in taking search marketing to the next stage, follow these four tips.
Your target audience is talking online whether you're listening or not. By paying attention,
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Connie Bensen is director of social media and community strategy at Alterian. Reach her at connie.bensen @ alterian.com.
n Create organic SEO. Monitoring social media conversations surrounding your brand will allow you to determine for which types of information people are searching. This allows you to optimize your content to encourage other sites to link to it. By integrating social media into your site,
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