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Chinese shoes network Sept. 6 hearing tomorrow, the second cross-strait (Quanzhou) produce purchase orders will be held in the town of Southampton Ishii, as Xiamen "9 8 "CIFIT at the venue, its popularity and scale of the exhibits also increased year by year. In Quanzhou, there are a lot like this show, plus thousands of private enterprises, held each year by ordering practices, boosting the growth of the local convention and exhibition, which has experienced many years of practice, companies will learn a lot from the marketing order way. According to incomplete statistics, in recent years, Quanzhou through the "Network Fair," "Shoe Fair," "Haibo will" and other large-scale exhibition, and enterprise size orders, orders accumulated turnover of more than 100 billion yuan, driven restaurant , tourism, advertising, communications, transportation and other related industries. Wang Yu feature reporter changed the traditional order almost every month, Quanzhou has several exhibition, large or small, at the moment, but also to the ordering of the intensive period is slightly different from previous years, this year's orders will not get out of the shadow of the global financial crisis, the rise of the remote start two years ago, ordering trend, this year has dissipated. Quanzhou, the Secretary-General Yang Antian Professional Managers Association, said: "order will be held off-site costs, much higher than the local. For example, hundreds of thousands of pieces of the kind of clothing shipped out, that is, the cost a small fortune." Great business owners are part of Quanzhou ��� pocketbook, shrink and change the size and ordering form. Recently, a number of garment enterprises in Quanzhou orders at the spring and summer of 2010, a major bright spot is to ask the well-known corporate management training to lecturers. It is understood that the majority of brands distributor located in Quanzhou, China second and third tier cities, such as ordering or coming together of the second half of few opportunities for sales of the situation. Most corporate marketing director said that in addition to ordering, so that dealers charge through training to understand the company's business ideas and product positioning is necessary. addition to changing the past "for the ordering and order will be opened" in the form, several years ago, many first-line shoe using two models of two small orders, large orders will be of two In addition, again in June and November each year at a smaller orders, which the two orders will be mainly for small-scale provincial agents. However, this pattern began to not meet the market demand. Disney's marketing director Ye Shuangquan special step that now most of the past two shoe has changed the order of two small models, but the four orders will mean forced, to enhance both the size of small-scale ordering. "Affect the situation as a whole", the four orders would be businesses, not just two more orders will be so simple. This is a systems engineering, in order to support the four orders, the operation of the enterprise must change with the background. Among these, the biggest challenge lies in the corporate R & D capabilities. Xia, vice president of 361 �� Director of Friends group, said: "Back in product development, product can be considered together, fall and winter, and now have to separate the design department to be more consideration to the autumn and winter, how to distinguish the product air jordan heel, main product have adjusted accordingly. " repurchase orders by sales channels recently, a clothing brand in Shaanxi Province Jinjiang Lin distributor by ordering the opportunity to channel resources to negotiate with the headquarters in Jinjiang acquisition. For the brand extension in Shaanxi Province and the terminal expansion, Mr. Lin's views are negative, "Corporation plans to a lot of money the amount recovered from my hand channel resources to buy the brand, expand their own business." Over the past 10 years, the rapid expansion of Quanzhou shoes and apparel brands to a large extent is dependent on the agency and joined the system, the nine, animal husbandry, Chen Chia-Wang Group General Manager, Bud said: "The terminal channel large-scale replication in a short time to ensure that the performance of the geometric growth . "However, as the market continues to saturation, and now should be like a few years ago, as advances have been unrealistic. Some companies began to use orders, strengthen terminal Direct management. In fact, last year's orders at the enterprises, there have been many like Mr. Lin that case, some of the strength of the brand began to take the opportunity to integrate resources for dealers, increase the strength of the brand Direct. the one hand, the performance of some dealers really bad, on the other hand, in the current financial situation, the price is relatively low business costs, for the strength of the brand, it is appropriate acquisition channels time. In recent years, Quanzhou, order shoes and apparel industry will be held every period, to continue to spread the brand to the distributor Forced assignments, leading brand of head office and agents, some differences between the franchisee. Earlier this year, including seven wolves million came to the initial fee charged for each franchise, has also been a lot of peers that the terminal is to use the opportunity to integrate resources, expand Guide. Lack of local convention and exhibition industry, international service seven wolves, Anta, Pick, and other famous garment enterprises, which has thousands of stores in the country of all, orders will tend to have a distributor, two distributors of the points, together with the original order would have the spring and summer, autumn and winter of the points, on the scale of business a year orders will be held mostly in 4 games or more. So, now well-known city on the ground dozens of clothing, footwear enterprises, orders will be held one year more than 200 games, such enterprises will be a capital investment in most of the orders in the 1 million-2 million yuan room. This is just the end part of the market, such as the thousands of SMEs are taken into account, the order will be a club hidden in huge emerging service industries. However in recent years, with the growing strength of enterprises grow, expanding the market, Quanzhou some large companies will place orders in the selection, has been gradually turned to Shanghai, Beijing and other cities. After learning of the changes, some of the files where the hotel, leisure center will look to invest in the city have many brands. According to reports, the local convention and exhibition services sector than in Quanzhou, Xiamen and the industry-business mode of operation of the market order will be more mature. Business as long as that request, airport transfers, vehicles, publicity materials, meetings, travel and visits by the organizer on the whole range of issues overall plan, it is clear that one-stop professional services more likely to win the favor of business. "many famous enterprises in Quanzhou has embarked on the road nike heel for womens, when the International, Quanzhou exhibition service industry if you still stay at the same level, to establish an international image can not meet the needs of enterprises." Zhi-Hua Xu, general manager of Peak Group think. Insiders in contrast to Xiamen and Shanghai Exhibition Services concluded that, to ensure that the exhibition industry in Quanzhou, services understand the company's market positioning is the key. This requires Quanzhou enterprises to large-scale exhibition services, professional and other have the complete set of construction and enhance the cultural quality, highlights some effort under the corporate image. Key areas of Fujian Quanzhou in Fujian Province Economic Commission, Convention and Exhibition "exhibition industry in Fujian Province, 2006-2015 development plan", Quanzhou, Fujian will build a major brand of professional exhibition area. It is understood that planning has 8 major exhibition brands, which accounted for 4 Quanzhou: Jinjiang International Footwear Fair, Cross-Strait Textile and Garment Exhibition, China Building Materials Trade Fair Nam, the country (Jinjiang) Ceramics Fair. Show the economy led to sustained economic development of Quanzhou, Quanzhou, and also expand the clothing, footwear, electronics and other pillar industries for development and exchange platform. Quanzhou and Xiamen dunk heels, Zhangzhou, Fujian Golden Triangle with the building as the main convention center area, and strive in the "Eleventh Five" formation of inter-provincial regional convention center. To achieve this goal, Quanzhou City will use the shoes and apparel, technology, building materials, tea and other competitive industries, focusing on the development of textile products, machinery and building materials and forestry products, 3 large professional exhibition, the most important in Fujian Province brand of professional exhibition area. Recently, the headquarters building in Quanzhou area of ??economic planning in the gathering, will also be written into the development of exhibition economy, attract high-end enterprises settled in the same time, the headquarters of supporting projects such as gathering area Convention and Exhibition Centre, will also be the investment.
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