European Media Firms Should Invest Online_8958

European media companies that dont have an online presence, but are experienced in selling advertising should explore purchasing online groups,Christian Louboutin dOrsays, such as social networks, top Internet investor Saul Klein, of Europes Index Ventures firm said.If newspapers want to gain new audiences, they will need to focus on the Internet, mobile and social media companies, Klein said."New audiences are not in newspapers or on TV or radio. Theyre online and on mobile and in social media companies,Web Apps Running Slower on Apple Products_1075,christian louboutin rodarte, Klein said at the Reuters Technology,christian louboutin sale black sandals petal,Leading Chinese Portal Dumps Google_836, Media and Telecoms summit in Paris, Reuters reported.Klein pointed out the purchase of one of the UKs most popular social networks, Bebo, by AOL for $850 million. "The point when Bebo got acquired was just when they were starting to show monetization and AOL has a sales force that has been selling online ads for 15 years," he said. "What they were missing was the audience."Klein believes U.S. companies are more aggressive when it comes to developing international media businesses. European companies need to start competing with U.S. firms for deals that combine their ad sales team with social networks growing audiences."Its not like people go to these sites once a month, they go back day after day and they spend a lot of time on them,christian louboutin slingback sale," Klein said. He said that time is cutting into traditional media and to compete you have to invest online.