The search partnership proposed final July by Microsoft and Yahoo lastly has gained regulatory clearance by both the U.S. Department of Justice as well as the European Comission, the businesses announced February 18.Implementation with the offer is “expected to begin in the coming days.” Yahoo;s algorithmic and paid-search platforms go to Microsoft, and Yahoo becomes the exclusive “relationship sales force” for each firms with premium search advertisers.Microsoft and Yahoo came to terms final summer in order to create a more formidable No. 2 search player to compete with Google. Google has more than 65 percent with the U.S. search market, according to the latest numbers from comScore. Yahoo,
Microsoft Office Enterprise 2007, which has been losing share, is at about 17 percent and Microsoft;s Bing has 11 or so percent,
Office Professional 2007, comScore said.Google originally proposed a search partnership with Yahoo,
Microsoft Office 2007 Product Key, but withdrew from that deal in 2008, not wanting to endure an anticipated lengthy and costly regulatory process.It;s been a while since I looked again at the exact terms with the Microsoft-Yahoo proposed deal. A couple of interesting tidbits: It;s a 10-year dealMicrosoft is expecting to lose $300 million during the first couple years of the partnership,
Windows 7 Home Premium, as the various costs (integration,
Office Professional 2007, retention, R&D etc.) are assumedYahoo got no up-front cash paymentYahoo;s Panama ad platform is replaced by Microsoft;s adCenterSome Yahoos are being moved to Microsoft as part of the transaction More thoughts on new challenges now that the Microsoft-Yahoo deal;s gotten the OK from my ZDNet college Larry Dignan.