Porter + Bogusky — the ad agency that is behind a variety of Microsoft’s recent ad campaigns (everything from the confounding Gates/Seinfeld skits,
Office Enterprise 2007 Key, to the Hunters, to the newest Kylie happy talk series) — is launching yet another group of ads starting this week. new campaign, which kicks off in six countries, is “I’m a PC and
Windows 7 was my idea.” The thought behind the message is that
Windows 7 was created out of user feedback and complaints: They wanted an operating system that was faster,
Windows 7 32bit, less complicated, smaller, more secure. And
Windows 7 is the result. Long Zheng noted that one of Microsoft employees featured in the video clip from the campaign is Chaitanya Sareen, responsible for developing the new
Windows 7 taskbar. new campaign will include TV,
Microsoft Office 2010, print ads, banner ads, posters/billboards and branded-entertainment elements, according to The New York times. I saw one of the posters on a bus-stop kiosk here in New York yesterday and I have to admit it left me scratching my head,
Office 2010 Professional Plus Key, wondering who the guy was in the picture who was claiming
Windows 7 was his idea… new campaign provides a new way for Microsoft to put Vista behind it,
Office 2010 Pro Plus, without actually disparaging Vista by name. But it’s undeniable that Vista is the operating system which most of these user complaints is targeted. do you think of the “totally my idea” campaign? what do you expect Apple’s reaction to the new ads to be?