Recently, the shoe brand Xtep announced its third quarter of 2011 ordering the number of orders increased by 24% year increase with the first quarter of 2011, 23% and 25% in the second quarter similar to results in line with our expectations. Order growth was mainly in the sales of the original double-digit annual growth, while the average price of clothing and footwear, respectively, and double-digit growth in the number of units. Management believes the company's fourth quarter 2011 sales orders will be increased by 20%.
in the first half of 2010, footwear apparel and footwear brands Xtep 56% of total revenue, respectively, and 42%. As of the end of 2010, special steps have 7,000 stores, in line with our expectations. Wholesale discount clothing remained at 60% discount on footwear from 65% in 2007 decreased to 60% in 2010. Management has no intention to change the wholesale discount. Average selling prices should help to maintain robust margins, and increase the internal production, you can further reduce the impact of higher raw material prices.
Running is still the special step of the long-term growth strategy focused view of this
louis vuitton boots on sale, the company launched a new Tiple X running shoe series. We believe that the shoes will continue to maintain the company's growth momentum. At the same time, the shoe is also actively involved in sponsoring special projects further, and made in China and to Taiwan several international marathon sponsorship. This will further strengthen the company running as a special step of marketing in sports and increase brand value
ugg kids boots clearance, especially the main direction of steps. At present, the contribution from the running shoes footwear revenues accounted for 20-25% of the company. Management anticipates that in 2010 and 2011, advertising and promotional expenses to sales ratio will be 12% and 11-13%.
the company's fourth quarter 2010 operating data robust growth in same store sales for the quarter remained strong, and the third quarter exceeded the annual increase of 8-10% to 10% or more. Annual orders for the fourth quarter increased 25%, and has been fully implemented, replenishment orders totaling less than 5%. Retail sales remained at 15-20% discount, while sales of inventory ratio remained unchanged at about 4.0-4.5 times the level of health.
Looking ahead, the shoe brand special steps this year will continue to focus on Hunan, Anhui, Sichuan and Shandong second and third tier cities, plans to add around 800-1,000 stores in the Mainland. Xtep products to customers mainly aim for the general market
inexpensive mens louis vuitton bags, especially young consumers, so the pricing is reasonable. Special steps may be due to low income earners in the accelerated rise in wages, and the central government to speed up economic development in cities and towns to benefit. (Global Shoes Network - the most authoritative Chinese shoes network Muzi edit) yilai:
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