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164762775 2010 年 11 月 25 日 20:58 Reading (loading. ..) Comments (0) Category: Personal Diary
Do not question the content of a mature brand gives the first impression should be of high aesthetic visual pleasure. So, like Dior, Chanel, ancient Qi Deng such international brands can make people familiar.
in terms of brand fonts, colors, product style, or from the terminal brand image promotion, these brands have done to maintain absolute consistency. Why
clothing companies should pay attention to store design and display it end? First, a simple example, the clothing brand in the country to promote the standard shop, which is equivalent in every city the most prosperous commercial area set a standard image, a piece of outdoor advertising, the impact of natural self-evident; the other With the development of brands, goods will be launched series, the freight yard will be on display after the overall implementation of the unified training company, so there is no uniform shop will not be able to ensure the vitality yard.
shop promotion is a systematic project, the road is to take the necessary conditions for the brand, is the basis of a win-win situation, it must be caused by clothing companies and franchisees attention.
terminal stores design techniques:
style positioning, brand do you want to know is casual or formal wear, is men's or women. Casual clothing stores should give the casual, relaxed feeling, can give a strong sense of rhythm, background music, with a strong contrasting colors and gorgeous lighting, put off, the front display, side show to be interspersed with each other,
Tory Burch Outlet, display shelf To have the overall feeling in the casual, dress is opposite. Women of color have to buy feminine field, light blue + white, red + white, purple + white, fawn + white, white, black + white and so are a good choice to buy field lines to flow lines, thin, light soft, multi-mirror (a woman born to look in the mirror, the mirror when you are here and more time, even if they do not look at your clothes will be attracted to them.) while the men's lines Zeyi crude ore, deep color-based, Multi-walnut and other materials.
we found the right positioning,
Tory Burch Online Store, here is the store design elements:
1, the color should be uniform stores, clothing and decoration to be very harmonious integration of color, people will be able to see your store's main colors, but I am here to say that unity is not exactly the same color of clothing and decoration, that would make the store looked very dull dull, should be allowed to locally and to overall contrast.
2, the light of the purpose. In the clothing stores play a key role in the light, the same piece of clothing out of lighting and display of no effect of light is completely different, especially the model,
l Taobao where internal staff are to buy things , linked to the single point of display, must use the spotlight to contrast. Have the appropriate color of the light, blue light gives a very cold, cold, psychedelic feel (selling summer), yellow light, giving a very warm feeling (to sell winter clothes).
3, the dressing room is very important, the customer made the decision to buy clothes, mostly made in the dressing room, there are many stores in the dressing room just unsightly (which It has affected sales), you imagine: When your customers into your dressing room, set foot on the soft wool carpets, exquisite door handles on the doors shut, there is a dresser can be tried after her messy hair look again hair, you can also look charming little spray perfume, it felt like a princess? (Princess will buy their own clothes in)
Note: referred to in Article 3 of the wool carpet, dresser, small perfume and other items suitable for high-end positioning the dressing room ladies to prevent theft.
4, walking aside shelf space for display, divided into the main channel and sub channel,
In fact, loneliness is a kind of beauty - Qzone lo,
Tory Burch Bags, the main channel width of not less than 120 cm, sub-channel width of not less than 80 cm. Image of the background plate of the main entrance or buy the farm owner channels.
what kind of store,
Legend of light and shadow - Wang Xin exclusive th, what price can sell, do not mean your store decoration, that it can be for you to enhance the value of clothes. The same piece of clothing, on the black marble marked with a delicate and light it can be sold for 5000, casually placed on a board if it is, it sold more than 500 scheduled.
display skills:
1, the same color match. The same color clothes together give people the feeling very comfortable, single-note Do not the same color with the same style,
Tory Burch Shoes Sale, the same length together, so as not to feel like a warehouse.
2, with contrasting colors. That is cool to contrast with the warm, such as: red background with a green dress clothes, set off with yellow and blue dress clothes, when placed on a pole, can not let the warm and cool colors account for 50%, preferably about 3:7 ratio is appropriate, to pay attention interspersed 1011101101 (1 is the warm, 2 for cold)
3, rational use of living area. The so-called living area is facing the direction of flow of people most likely to see the area first, and vice versa for the dead. Put their own money on the main living area push, the other section on the dead zone, which can greatly enhance sales.
4, the number of models to control. Some franchisees believe the model is easier to effect a display to buy a plant in their own pile it on the model, in fact, played the opposite effect, and some people feel this brand of the best models to wear in the model have to pay good results.
5, reasonable use of Store salesperson (Purchasing Guide) is the clothing of live models, which they wear section which shall be sold, this is a good way to reduce inventory it! (Figure a good salesperson will apply)
6, take the time to be in place. First of all you have to understand that every day to buy clothes you Who to women, for example, Monday, Tuesday, Wednesday and Thursday to the general is: full-time wives and mistresses, so you put some fashion, expensive, unique style and wear clothes on the living area on the model. Friday afternoon, Saturday, Sunday, visiting the people who work more than is usually the female, then put the clothes hanging in the common areas and models who go live,
Tory Burch Sale!
7, the store must display a sense of rhythm. Do not be too rigid color points, the left side of the store is cool too inconsistent right is warm, there should be a sense of rhythm, like music the same.
label brand women's clothing company clothes feeling