Video Vox Pops,
mens asics gel running shoes
Reebok is an innovative and high performance brand that is a global leader in the sporting goods industry,
ASICS Gel-Cumulus 13 - Women's, offering a broad portfolio of products.
Reebok were looking for us to create a short collection of consumer testimonials. They had designed a new 'Retro' range of clothing and wanted to gauge the publics reaction.
Vox pop features:
Filming on location in Carnaby Street
Targeting Reebok’s key consumer demographic
Edited into a motivational video,
asics running frantic 4 shoes, enhanced with animation