The company also said it will work to develop a “more widely accepted”
non- full flavor–formerly known as “light”–product. Currently,
Newports cigarettes,
white-tip cigarettes make up 80% of that category, while
Newports have a
more traditional brown tip
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newport cigarettes While
cigars and moist smokeless tobacco hold some allure, Lorillard said ”
there is no immediate need nor strategic imperative to enter cigars or
[moist smokeless tobacco] right now.” Competitors Altria Group Inc. (MO)
and Reynolds American Inc. (RAI) have made acquisitions to join those
categories, and Lorillard said it, too,
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Valuation and branding challenges make that a less appealing option
newport cigarettes website .
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