More men throughout the world smoke
 

,Newports cigarettes
More men throughout the world smoke Marlboro than any other cigarette.

As a commercial icon, he is both reviled and revered. Yet one measure of this icon's clout is that no matter how minimal the imagery gets -- reduced on occasion to little more than a saddle and splash of red -- it still remains instantly evocative of a mythical Marlboro country, of a mythical American cowboy and of the No. 1 brand of cigarettes that gave that cowboy real lung cancer.?
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As the anti-smoking movement