How to jot the paperback Product Planning
 

How to jot the book Product Planning Document Number: dense:
XXXX product planning book
XXX DATE
company

1 version of the book Product Planning Control
mended edition of 1 type of time apt amend Amendment mended part correction
1.0 2007-1-24 Lihong Pei create entire
* Amendment types are divided into A - ADDED M - MODIFIED D DELETED
Note: the contents of the document to multiplication, delete or adjust fields are required This log, careful records of changes, and to assure its traceability

1 classify product planning writing
1 Product Overview ................... .................................................. .................................................. ........... 1
2 Market Analysis ................................ .................................................. ................................................ 1
2.1 Product Background ............................................ .................................................. ..................... 1
2.2 Overview .................... products in the market .................................................. ..................................... 1
2.3 products in the market claim .... .................................................. .................................................. ... 1
2.4 market orientation ...................................... .................................................. ................... 1
3 product development plans ...................... .................................................. ............................................... 1
3.1 product roadmap ............................................ .................................................. ............. 1
3.2 version of the product planning ............................ .................................................. ............................. 2
3.3 milestone planning .............. .................................................. .................................................. .2
4 R & D planning ......................................... .................................................. ................................ 2
4.1 Requirements Analysis ........... .................................................. .................................................. ........ 2
4.2 Product Design ................................... .................................................. .................................. 2
4.3 R & D agenda ......... .................................................. .................................................. .......... 2
5 Marketing Planning ................................ .................................................. ......................................... 2
5.1 product fire plans. .................................................. .................................................. .......... 2
5.2 Product Manual ................................. .................................................. Marketing .................................... 3
5.3 ....... .................................................. .................................................. Feasibility Analysis ............ 3
6 .............................. .................................................. ............................................... 3
6.1 product competitiveness analysis ............................................ .................................................. ............. 3
6.2 Resource requirements and support capabilities ........................... .................................................. ...................... 3
6.3 Risk Analysis and Countermeasures ................... .................................................. Economic Analysis ...................................... 3
6.4 .... .................................................. .................................................. Summary ..................................... ....... 3
7 .................................................. .................................................. .4
product planning book
1 1 Product Overview
1, focuses on products from a user point of outlook to introduce the desired features and effects;
2 products market analysis
2.1 Background
Note from the market and consumer needs? Or from the company's product development plans and technology collection?
2.2 Market Overview
products introduced domestic and international commerce conditions, market size, analysis of the product of the increasing trbring an end to ... the market,Lacoste Prep CB Trainers, the best there is file analysis,
comparison.
2.3 Analysis of market demand for products
capability attractive to the market, the servant market in which the chief market in the industry.
2.4 combines the product market positioning
product advantages, business advantage, market segments to determine the product positioning, a clear face user groups.
(Note: Location must nail, on the later demand for the product analysis, design and promotion have a serious clash.)
3 products, product development planning
3.1 describes the production roadmap
Life Cycle product upgrading and long-term tactics and product development plans, amplify product development
blueprint.
some of the emphatic merits of the products described, these specifications can be a selling point for hereafter products, merely also backward the development process, first of all need to grasp some of
.
analysis of the product development of the importance of commerce growth, narrate the product in the location of business development planning;
product planning book
2 3.2 version of the product planning are needed for each version
very explicit goals and human feel an apparent feud, and in each version ought have a sudden
a selling point.
(commonly the first version of the product is to highlight the product's selling point, later the ease of the second version, and other aspects of friendship
reinforced later may be in order to promote functionality or performance, but must have some clear advantages to amplify the selling points of products produced
... ....)
3.3 milestone planning
milestone plan can be decomposed to loosen planning, milestones, along to the version of product planning and development, market
plan to decide.
4
4.1 R & D planning needs analysis
(demand for the product description of technical requirements ---
4.2
product design motifs are given as product design, system framework,Lacoste Radiate Croc Trainers, workflow , functional design, etc.;
4.3 R & D R & D program
delivery of resources, R & D progress above the implementation preparations, testing, and product packaging devise;
5 Marketing Planning
5.1
market development plan listing of characteristic products; clear objectives and the stage of product by each stage of main content
(every month plan, year plans)
product planning book
3 5.2 product manual
(including product technology documents,Buy Lacoste Trainers, promotional materials, demo program and other requirements)
5.3 Marketing
(adult market promotion and publicity plans, develop product marketing plans, develop after-sales service process and the time taken to plan each
kinds of strategies).
6
6.1 Feasibility Analysis
product competitiveness on the product from the company's technology, marketing advantages, industry knowledge, business management advantages,Lacoste Finham SPM Trainers, and numerous other analysis and
mart, the competitive conveniences of alike products.
which should include the major opponents among the industry analysis, market and competitive analysis (preferably with the antagonist party
bit wide SWOT analysis); included in product positioning market segments or user groups in the impact analysis.
6.2 Resource requirements and support capabilities
companies have advantages in resources, scientific bottom; This relates to: person resource planning, technical keeps and outsourcing plans
product development and production of related equipment, financing, market development, treatment planning and additional appearances of the content.
6.3 Risk Analysis and Countermeasures
1,Womens Lacoste Trainers, R & D resources and the risk of opener technical issues and react to program;
2,Womens Lacoste Observe Trainers, changes in the market hazards and countermeasures;
3, the involvement of alien competitors, and countermeasures;
4, financing risks and countermeasures;
6.4 Economic Analysis
1, production price analysis
production costs of major components and to portend unit costs.
2, item pricing
analysis shows that the market amount trends, and the corresponding pricing strategy ;
3, the product is expected to scale of making and bargains
root of the above estimates of market demand, product planning
book
4 4, the anticipated economic benefit analysis (investment payback period, estimated)
7 Summary

respondents: age elm answer :2008 -05-20 22:28:58 adopted as the answer to
truly agreeable, to study almost

respondents: Hongyan desolate response Time :2008-03-28 13:17:35
whether it namely adopted for the answer to IT products, It’s about time:
one. Product Description
1. Product (what variety of products?)
2. Product Features (where rivalry?)
3. reflects product differentiation (and the products on the market What is the difference?)
4. life cycle (including how to proceed)
II. Market Analysis
1. Analysis of existing products on the market
2. target buyer group analysis
3. potential target consumer group
4. Product charges of
5. user habits of
III. product positioning
IV. Marketing
1. Phase one
2. Phase II
3. Phase III
4. Phase IV
......
five. benefit estimates
1. Product charges
2. products, the number of users
3. products of potential users
4.
six-month product revenue. Product Content
1. Product Rules
2. User Properties
3. System Description
4. User rating
5. Main Features
VII. product development
1. product suggestions
2. product ideas integrated
3. once anew the proposal
4. product content re-integration
5. products, processes write
6. product flow changes
7.
product submission process 8. products work mandate
9. technology evolution
10.
eight inner testing. Products account of people and responsibilities
1. product manager (or project manager)
2. product blueprinting
3. editors
4. technicians
5. testers